Service Design Consultant

• Jul 2022 - Present

In the Strategy & Service Design team, we help clients stay relevant in a fast-paced and changing world by designing propositions and end-to-end experiences for their prospects, clients, partners and employees. These propositions and experiences define the value exchanges between the client and their customer across different touchpoints, moments and channels. In the Strategy & Service Design team, we help clients stay relevant in a fast-paced and changing world by designing propositions and end-to-end experiences for their prospects, clients, partners and employees. These propositions and experiences define the value exchanges between the client and their customer across different touchpoints, moments and channels.

Strategy Facilitator & Workshop Designer

• Oct 2021 - Jul 2022

In the Strategy team, I focussed on driving the corporate strategy forward. By reflecting on internal processes, identifying opportunities and introducing new ways of working. With creative problem solving tools and pressure cooker formats, my co-responsibility was to make innovation happen. Themes I focused on: e-commerce, sustainability & CSR, corporate culture, pure online players, digital loyalty campaigns. In the Strategy team, I focussed on driving the corporate strategy forward. By reflecting on internal processes, identifying opportunities and introducing new ways of working. With creative problem solving tools and pressure cooker formats, my co-responsibility was to make innovation happen. Themes I focused on: e-commerce, sustainability & CSR, corporate culture, pure online players, digital loyalty campaigns.

UX Researcher

• Mar 2019 - Jul 2022

Cultural Researcher

• Sep 2018 - Feb 2019

72andSunny is a full-service advertising company with offices in Los Angeles, Amsterdam, New York, Singapore and Sydney. At 72andSunny Amsterdam I worked alongside strategists and creatives. I explored (sub)culture and phenomena through qualitative research methods in an effort to gain new knowledge and identify more spot-on cultural insights. These insights helped teams to make more relevant work for adidas, Google, Axe, eBay and new business. 72andSunny is a full-service advertising company with offices in Los Angeles, Amsterdam, New York, Singapore and Sydney. At 72andSunny Amsterdam I worked alongside strategists and creatives. I explored (sub)culture and phenomena through qualitative research methods in an effort to gain new knowledge and identify more spot-on cultural insights. These insights helped teams to make more relevant work for adidas, Google, Axe, eBay and new business.

Intern Strategy and Cultural Research

• Aug 2017 - Nov 2017

During my internship at 72andSunny Amsterdam I worked alongside strategists and creatives. I explored (sub)culture and phenomena through qualitative research methods in an effort to gain new knowledge and more spot-on cultural insights. These insights helped teams to make more relevant work for adidas, Axe, eBay and new business. During my internship at 72andSunny Amsterdam I worked alongside strategists and creatives. I explored (sub)culture and phenomena through qualitative research methods in an effort to gain new knowledge and more spot-on cultural insights. These insights helped teams to make more relevant work for adidas, Axe, eBay and new business.

Theatre Editor

• Jun 2014 - Jul 2016

As an editor at 8weekly.nl, I visited theatre, performances and festivals. The articles in which I reviewed the work of art and my experiences are published online. In case of interest check my profile and work at: http://8weekly.nl/colofon/redacteur/LiefkevandenBoom/ As an editor at 8weekly.nl, I visited theatre, performances and festivals. The articles in which I reviewed the work of art and my experiences are published online. In case of interest check my profile and work at: http://8weekly.nl/colofon/redacteur/LiefkevandenBoom/

Event production

• Feb 2014 - Jul 2014

As and intern at SSBA Salon I focussed on the production process of the weekly events in and outside the Stadsschouwburg of Amsterdam. I carried out different aspects of producing events such as performances, talks, parties, or galleries. As and intern at SSBA Salon I focussed on the production process of the weekly events in and outside the Stadsschouwburg of Amsterdam. I carried out different aspects of producing events such as performances, talks, parties, or galleries.

Co-writer, final direction, stage design

• May 2014 - Jun 2014

Festival Theater na de Dam Delft Fringe Festival Festival Theater na de Dam Delft Fringe Festival

Writer, director, stage design

• Aug 2012 - Apr 2013

• Aug 2012 - Feb 2013

One of the largest independent production company in the Netherlands, IDTV is at the forefront of developing and producing (integrated) concepts in the areas of TV, internet, film, special events and promotional campaigns. I worked on films and TV series; supervising different stages of the production process; contribution in script development; co-ordinate the fundraising process; prepare publicity materials.Time management, communication skills, planning and organisational skills, clerical skills, flexible, loyalty and responsibility.Pre-production:'Volgens Robert' (VARA)'De Prooi' (VARA)'Beschuldigd' (SBS)Production:'Volgens Robert' (VARA)'Beschuldigd' (SBS) Show less

• Aug 2012 - Feb 2013

Dramaturge

• Jan 2011 - Jun 2011

Studio 52nd helps children from disadvantaged neighbourhoods in Amsterdam to develop their hidden creative talents and increase their self-confidence by bringing them together with professional artists with whom they make theatre and film. Studio 52nd helps children from disadvantaged neighbourhoods in Amsterdam to develop their hidden creative talents and increase their self-confidence by bringing them together with professional artists with whom they make theatre and film.