Experience

BMI GlobalEd | Times Higher Education

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• • Jul 2023 - Present

• • Aug 2022 - Jun 2023

  Managing the 360 digital marketing strategies for the biggest study abroad event by Times Higher Education, Indonesia Education Fair.



Instagram

• Software Development
• 700 & Above Employee

• Content Creator

  • Sep 2021 - Present

  Dedicated to bridging the information gap for students in Indonesia, I produce engaging and impactful content. With a keen eye for aesthetics and a deep understanding of the target audience, I strive to create visually stunning and meaningful posts that resonate with followers. Passionate about storytelling, I leverage various multimedia formats (Instagram, TikTok, and Youtube) to deliver captivating content and promote authentic connections with the community. - Initiate #BeasiswaWithAisha to help students to maximize their college life by creating educational content regarding opportunities and tips for scholarships, study abroad, and studying tips. - Managed to reach 130k+ community by providing content based on the audience's needs. - Voted as Positive Content Creator Changemakers Awards 2022 and Most Influential. - Collaborated with 50+ brands such as Duolingo, Studypool, and others to reach a broader audience. Show less



Digital Talent Scholarship

• Indonesia
• Government Administration
• 100 - 200 Employee

• Tutor Video Content Creator

  • Mar 2023 - Jun 2023

  - Created 5 modules of end-to-end training materials covering skills formation in the stages of video preparation, production, and post-production, including video publication through digital media. - Coached 80 trainers of the Center for Human Resources Development and Research from various regions in Indonesia and more than 200 participants. - Take part in improving young workforce skills in video production for various communication and marketing purposes through digital media, one of which supports the development of the tourism sector in Indonesia. Show less



PT Kilang Pertamina Internasional

• Indonesia
• Oil and Gas
• 700 & Above Employee

• Project Team

  • Aug 2022 - Dec 2022

  Breakthrough Leadership Project - YLI by McKinsey Case: Social Media Management Breakthrough Leadership Project - YLI by McKinsey Case: Social Media Management



Otoritas Jasa Keuangan

• Indonesia
• Financial Services
• 700 & Above Employee

• Moderator

  • Aug 2022 - Dec 2022

  Experienced Moderator with a proven track record of hosting and facilitating engaging discussions on IG LIVE Meet the Expert Perbankan Syariah. Key Achievements: - Successfully moderated 13 out of 17 episodes, ensuring engaging discussions and capturing the audience's interest. - Increased awareness about Islamic finance and halal lifestyle through informative and thought-provoking conversations on IG LIVE Meet the Expert Perbankan Syariah. - Fostered a supportive and inclusive environment, encouraging participation from viewers and experts with diverse perspectives. - Received positive feedback from guest speakers and the audience for hosting insightful sessions. - Contributed to the show's growing popularity, resulting in higher viewership and increased engagement across social media platforms. - Assisted in the promotion and marketing efforts of Perbankan Syariah, utilizing social media platforms and leveraging networks to increase viewership and engagement. Show less



Young Leaders for Indonesia Foundation

• Indonesia
• Non-profit Organizations
• 1 - 100 Employee

• Young Leaders for Indonesia (YLI) National Wave 14

  • Jun 2022 - Dec 2022

  The Young Leaders for Indonesia (YLI) is an intensive leadership development program initiated by McKinsey & Company Indonesia and founded by Nadiem Makarim (Indonesia Ministry of Education and Ex-CEO of Gojek) in 2008. YLI aims to develop the student's potential by introducing leadership and proactive problem-solving skills through McKinsey’s framework, program fieldwork, and a forum approach. The Young Leaders for Indonesia (YLI) is an intensive leadership development program initiated by McKinsey & Company Indonesia and founded by Nadiem Makarim (Indonesia Ministry of Education and Ex-CEO of Gojek) in 2008. YLI aims to develop the student's potential by introducing leadership and proactive problem-solving skills through McKinsey’s framework, program fieldwork, and a forum approach.



Ruangguru

• Indonesia
• Education Administration Programs
• 700 & Above Employee

• Brand Marketing Intern

  • Jun 2021 - Aug 2021

  - Boosted English Academy Instagram followers by 300% in two months by collaborating with Creative, DPM, and Business Operation divisions to create educative content - Succeed to utilize and jump on to the new viral trending such as BTS (Kpop Group) to reach a wider segment of audiences - Achieved the highest engagement content by initiating a new key visual for English Academy to adjust with each targeted customer - Formulated hashtag corner for each type of content for the English Academy's Instagram Show less



Rakamin Academy

• Indonesia
• Higher Education
• 200 - 300 Employee

• Digital Marketing Class Coordinator

  • May 2021 - Aug 2021

  - Chosen as top 1 awardee out of hundreds of applicants for Digital Marketing Bootcamp Batch 10 through the rigorous selection process - Outperformed satisfaction score from stakeholders 97.2/100 by moderating the weekends class and ensuring the course runs smoothly - Acted as class coordinator to intermediated communication between students, tutors, and academy - Established after class discussion for students through Discord to increase the value of assessment and understanding - Improved Rakamin’s coordinating and teaching systems by advocating a feedback loop from students Show less



Fakultas Ekonomi dan Bisnis Universitas Indonesia

• Indonesia
• Higher Education
• 100 - 200 Employee

• Assistant Lecturer

  • Feb 2021 - Jul 2021

  Teaching in Introduction to Islamic Finance and Banking Class for Islamic Economics and Business students. - Delivered engaging and informative additional lectures, resulting in high student satisfaction and academic performance. - Empowered students to grasp the fundamental concepts of Islamic finance and banking, inspiring their interest and understanding in the subject. - Fostered a positive and inclusive learning environment, encouraging active student participation and collaboration. - Developed innovative teaching materials and methods, integrating real-world examples and case studies to enhance the student learning experience. - Contributed to the continuous improvement of the curriculum, incorporating industry insights and feedback from students and colleagues. Show less



Pitjoy Decoration & Organizer

• Padang Area, West Sumatera, Indonesia

• Marketing Specialist

  • May 2019 - Feb 2020

  - Increased Instagram followers by 800 in a month by planning and executing Pitjoy's social media strategy. - Reached 10.000 impressions by creating daily creative content to increase brand awareness. - Improved sales to 120% by initiating promotions and consultations. - Increased Instagram followers by 800 in a month by planning and executing Pitjoy's social media strategy. - Reached 10.000 impressions by creating daily creative content to increase brand awareness. - Improved sales to 120% by initiating promotions and consultations.