CRM Digital Marketing Manager

• May 2022 - Present

Functional Consultant

• Jan 2022 - May 2022

Datarati was acquired by OSF Digital in January 2022 About OSF: OSF Digital is a global commerce and digital transformation leader with expertise in connecting technology and strategy to drive business goals. With expert status in B2C and B2B commerce and several Salesforce awards for multi-cloud innovation, OSF Digital seamlessly guides enterprises through their entire digital transformation journey. With customers in various industries around the globe, OSF Digital provides personal attention and the highest level of connection with a local presence throughout North America, Latin America, APAC, and EMEA. Show less

Functional Consultant

• Jan 2022 - Jan 2022

Technical Architect

• Jan 2021 - Jan 2022

Marketing Automation Specialist

• Oct 2018 - Jan 2021

Datarati is a Salesforce platinum partner which helps organisations digitally transform their customer experiences using data, personalisation and automation software. Datarati provides strategic consulting, technical software implementation and managed campaign services.

Communication Delivery Specialist

• Aug 2017 - Aug 2018

Transurban aims to strengthen communities through transport. As a top 20 ASX listed company, Transurban has 13 roads in its Australian network, and 2 roads in North America. By providing smarter, faster and safer ways for people to travel in and around these cities, Transurban helps communities, people and businesses thrive. My role sat within the Channel and Delivery team, which is responsible for communication development execution and delivery, tag logistics, and payment channels. In a 12 month contract role, I utilised my stakeholder management skills to provide end to end consultation, development and execution of digital marketing communications, via the Salesforce Marketing Cloud platform. Results: • Management and execution of a large communications project involving rebranding of 70+ automated communications. • Management and execution of a large communications project while the company CRM was upgraded which affected customers in QLD • Migration to Content Builder including administration and setup of platform across 4 brands Show less

Digital Marketing Specialist

• Aug 2014 - May 2017

Spotless is a leading provider of integrated facility services and a trusted brand in Australia and New Zealand. Spotless delivers its services though specialist sub-brands for each major line of service. In this role, I managed all digital assets for Spotless Group and its sub-brands including EPICURE, AE Smith, UASG, TechGuard, Alliance, Clean Event and Clean Domain. My responsibilities included maintaining all company websites, online advertising, social media platforms, analytics and monitoring, and internal communications. Results: • Built and launched staff awards platform on external website platform. • Built and launched several websites and other digital deliverables for new and existing businesses within Spotless Group. • Managed content and send of weekly CEO update communication. • Managed digital and social media marketing of Gingerbread Village charity event. • Implementation of new ticketing platform for events. • Managed digital requirements for 20 venues across Australia and New Zealand including online promotions, social media, web content etc. Show less

Social Media & Digital Marketing Analyst

• Oct 2012 - Aug 2014

KPMG is one of the world’s leading professional services firms with revenue over US$23 billion. As one of the big four global firms, it employs over 145,000 people in 153 countries. Sitting within the Brand & Marketing Communications team, I focused on growing KPMG Australia’s online following by managing content on key digital marketing channels. I also reported on success of campaigns, provided competitor brand comparisons on social media channels, and statistics on website performance.Results:•Content management on key digital channels such as LinkedIn company page and Twitter, including ad-hoc reporting on performance of campaigns.•Management of social media marketing spend on digital channels, including sponsored posts, banner ads etc.•Responsible for developing follower base of key marketing channels, frequently adding new content and moderating discussions.•Development of national reporting templates in conjunction with KPMG Global based in Canada.•Monthly reporting to the National Executive Committee to indicate success of key Marketing campaigns and help drive digital strategy.•Managed migration to new social monitoring platform including set up of competitor monitors and reporting templates.•Support the business with best practice use of social media, development and facilitation of internal training programs.•Development of internal email signature software including testing and deployment of new platform.•Worked with global team on launch of thought leadership iPad application.•Project management of all technical requirements of Asia Pacific regional Partners conference and Tax summit; annual CEO strategy road show throughout Australia; and bi-annual Australian Partners conference including development of event iPhone app, from project initiation to final deployment. Show less

Digital Marketing Coordinator

• Dec 2006 - Nov 2012

Focused on the delivery of audio visual and staging advice to support marketing sponsored icon events and programs. Involved capturing requirements, project management and liaising with third parties to ensure the necessary services and equipment are in place for the event/program. I also provided support to the Web & Electronic Media team across a range of activities including email communication (eDM) design and support, content publishing and website operational support.

Business Services Assistant, Audio Visual

• Dec 2005 - Dec 2006

As part of the Facilities team I was responsible for supporting in-house functions and events including client meetings, as well as setting up and facilitating interstate and international video conferences.