Laurence Bird MBA π‘ π π
Research Director at Econsultancy- Claim this Profile
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English Native or bilingual proficiency
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French Native or bilingual proficiency
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Spanish Limited working proficiency
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German Elementary proficiency
Topline Score
Bio
Ruth Mortimer
I'd be happy to recommend Laurence to anyone as a hard working, thoughtful person who greatly improved our product at Econsultancy with her research knowledge. She always has an eye on quality and the integrity of her work. You can always rely on her to produce good work for her own work satisfaction; she's not interested in anything less. Laurence is a huge supporter of her team, both pushing them and supporting them. I fully expect still to be relying on her excellent research in my roles in future!
Ben Holland
I worked on several large projects with Laurence, all centred on creating unique market and client insight to further our new business efforts at Haymarket Network. She was great to work with and really helpful in making sure her expertise of the business of gathering insight gave us the best chance to get robust, actionable results.
Ruth Mortimer
I'd be happy to recommend Laurence to anyone as a hard working, thoughtful person who greatly improved our product at Econsultancy with her research knowledge. She always has an eye on quality and the integrity of her work. You can always rely on her to produce good work for her own work satisfaction; she's not interested in anything less. Laurence is a huge supporter of her team, both pushing them and supporting them. I fully expect still to be relying on her excellent research in my roles in future!
Ben Holland
I worked on several large projects with Laurence, all centred on creating unique market and client insight to further our new business efforts at Haymarket Network. She was great to work with and really helpful in making sure her expertise of the business of gathering insight gave us the best chance to get robust, actionable results.
Ruth Mortimer
I'd be happy to recommend Laurence to anyone as a hard working, thoughtful person who greatly improved our product at Econsultancy with her research knowledge. She always has an eye on quality and the integrity of her work. You can always rely on her to produce good work for her own work satisfaction; she's not interested in anything less. Laurence is a huge supporter of her team, both pushing them and supporting them. I fully expect still to be relying on her excellent research in my roles in future!
Ben Holland
I worked on several large projects with Laurence, all centred on creating unique market and client insight to further our new business efforts at Haymarket Network. She was great to work with and really helpful in making sure her expertise of the business of gathering insight gave us the best chance to get robust, actionable results.
Ruth Mortimer
I'd be happy to recommend Laurence to anyone as a hard working, thoughtful person who greatly improved our product at Econsultancy with her research knowledge. She always has an eye on quality and the integrity of her work. You can always rely on her to produce good work for her own work satisfaction; she's not interested in anything less. Laurence is a huge supporter of her team, both pushing them and supporting them. I fully expect still to be relying on her excellent research in my roles in future!
Ben Holland
I worked on several large projects with Laurence, all centred on creating unique market and client insight to further our new business efforts at Haymarket Network. She was great to work with and really helpful in making sure her expertise of the business of gathering insight gave us the best chance to get robust, actionable results.
Credentials
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Advanced Analytics
Econsultancy -
Fast Track Digital Marketing
Econsultancy -
Marketing Automation
Econsultancy
Experience
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Econsultancy
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United Kingdom
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E-Learning Providers
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1 - 100 Employee
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Research Director
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2017 - Present
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Haymarket Media Group
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United Kingdom
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Media Production
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700 & Above Employee
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Research Director
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2015 - 2017
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Auto Trader UK
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Software Development
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700 & Above Employee
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Head of Customer Value Strategy
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2014 - 2015
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LB Consulting - Research, Marketing & Strategy
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London, United Kingdom
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Insight, Marketing and Strategy Director
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2008 - 2014
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Neustar MarketShare
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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VP Strategy
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2012 - 2013
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Comscore, Inc.
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United States
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Technology, Information and Internet
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700 & Above Employee
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Senior Research Director
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2011 - 2012
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CNN
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Global Digital Research Director at CNN International - Turner Broadcasting Systems
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2008 - 2011
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Imperial College Business School
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United Kingdom
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Higher Education
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500 - 600 Employee
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Board Member-Alumni Advisory Board
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2008 - 2011
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IAB Europe
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Belgium
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Advertising Services
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1 - 100 Employee
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Vice-President and Board Member
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2006 - 2008
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IAB UK
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Head of Strategic Planning and Research
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2003 - 2008
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The Walt Disney Company
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United States
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Entertainment Providers
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700 & Above Employee
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Senior Executive; Consultant; Senior Analyst; Analyst
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1996 - 2003
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Education
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Imperial College London
Executive MBA, Strategy, Brand Management, Entrepreneurship