Experience

Twinings North America

• United States
• Manufacturing
• 1 - 100 Employee

• VP of Marketing, North America

  • Jan 2023 - Present

  Responsible for leading a passionate team of marketers that drive sustainable growth of Twinings® throughout North America. Responsible for leading a passionate team of marketers that drive sustainable growth of Twinings® throughout North America.



Heart of Why™ Marketing LLC

• United States
• Advertising Services

• Founder & Executive Strategist

  • Jan 2023 - Present

  As a Sexual Health Marketing Expert, I provide strategic counsel to brands & businesses through Heart of Why® Marketing LLC. This includes my work with pregnantish, Champ, and other confidential strategic partners.

• Founder & Managing Director

  • Mar 2020 - Dec 2022

  With a backbone of core values {Passion, Purpose, Drive, Trust, & Curiosity}, we helped Brands, Businesses, and People unleash their potential.We obsessed with putting the {why} at the {heart} of everything we did to help drive growth...✨We helped dig down deep - into the {heart of why®} - to help codify 'higher order Brand Purpose'✨We asked {why} until depth exhausted answers, driving to understand consumer behavior + beliefs.✨Through the many lenses of {why}, we helped architect growth by connecting hearts to business.Together, we worked to {find your undeniability®}* and set you up for success. Simply put, we offered marketing, branding, strategy, and innovation services to help achieve goals.Our customized solutions included: Ongoing Marketing Leadership, Purpose Workshops, Brand Positioning, Brand Strategy, Ideation, Concept Creation, Namestorms, Digital/Media Consulting, and more. With a unique focus on goals, all output was effective & actionable.From March 2020 – December 2022, we worked in many diverse categories, including: fertility, oral care, tea, beauty, early childhood education, contraception, sexual pleasure, yogurt, vitamins/mineral/supplements, menstrual pads & tampons, and educational testing. Importantly, we stayed true our own ideals. What set us apart is that we chose to keep good company with people who “do good & make life better” across many different sectors. Every day, we looked in the mirror and knew that the work we did mattered – and that it was connected to our heart.----*"Undeniability is the art of crafting something so unique that it can only be attributed to your brand. It's so desired that your consumers are magnetically drawn to it. It's so fulfilling that they can't help but come back for more." - Stephanie Berez, Founder + Managing Director Show less



Church & Dwight Co., Inc.

• United States
• Manufacturing
• 700 & Above Employee

• Director of Marketing

  • Aug 2017 - Mar 2020

  P&L responsibility for Trojan, First Response, RepHresh, Replens, Pre-Seed, Wellgate & Legatrin, inclusive of Strategic Planning, Communications Strategy, Retail Programs, Daily Operations, and Quarterly Business Reviews with CEO/ELT. Led team of 11 Marketers. Also evaluated potential acquisitions, managed 8 agency relationships, conducted RFPs, led Trojan Sexual Health Advisory Council, and led partnerships with key non-profits and Universities. • Expanded Trojan Brand Equity by relaunching the Trojan Man campaign in 2018, significantly strengthening Brand Consideration (from 84 to 90), Performance (from 8.2 to 8.5), and Closeness (from 7.5 to 8.0). • Partnered with comedic rapper Lil Dicky on a fully integrated campaign, which was recognized as the #1 ad by Ad Age on 3/4/20 with an Attention Score of 96.8, indexed at 136 (36% fewer interruptions than average).• Led Trojan “Information is the Best Protection” program, designed to advance inclusive & accurate sexual health education. The high-impact program garnered 300K likes/engagement, with 91.5% positivity. Show less

• Group Brand Manager

  • Jul 2015 - Aug 2017

  P&L responsibility for Trojan, inclusive of Strategic Planning, Communications Strategy, Retail Programs, Daily Operations, and Quarterly Business Reviews with CEO/ELT. Led team of 5 Marketers. Served as Media Spokesperson for Trojan Brand Condoms, particularly focusing on launching XOXO by Trojan (designed to empower women to purchase & use condoms). Also led Media & Influencer campaigns and partnered with CDC Foundation on Zika Crisis Response.• Drove Amazon 3yr CAGR of +43% via Dash Button PR program, Content Optimization, Paid Social, and Paid Search. • Developed CHD’s first Snapchat campaign for Spring Break, exceeding benchmarks with 41% completion rate.• Led media partnerships with Viacom (MTV VMAs Pro-Social Campaigns), XXL (Freshman Class Magnum Large Size Condoms sponsorship), and Cosmo/R29 (XOXO Condoms by Trojan launch). Show less

• Group Brand Manager, Innovation

  • Apr 2012 - Jun 2015

  Responsible for Trojan pipeline (insight discovery, concept development, consumer research, retailer reveal meetings, and commercialization), working with both internal teams and external innovation agency partners. Led team of 3 Marketers.• Pioneered launch of XOXO by Trojan, designed for women to feel confident in purchasing & using condoms. Led all aspects of development in partnership with R&D/Agencies (concept, packaging, structure/graphics, naming).• Launched Trojan Lubricants, driving the strongest variant to #3 in the category within 6 months. Iteratively led concept, product & packaging development (with testing) & partnered with R&D/Regulatory on 510(k) clearances.• Led CHD Hispanic Trend Team, which led to Spanish adaptation on packaging (Trojan), increased Hispanic-targeted CHD Media (OxiClean), and Spanish Language website (First Response). Developed analytical toolkit (utilizing Spectra, Nielsen, and Dunnhumby/84.51°) to drive targeted distribution expansion of high-index SKUs. Show less

• Brand Manager Innovation

  • Jan 2009 - Mar 2012

  Led Trojan Innovation portfolio development, uncovering consumer insights and partnering with R&D and entire team to discover, ideate, and deliver. Managed substantial budget (>$1MM) and pipeline of over 20+ products. • Launched Trojan BareSkin condoms, which has consistently been the #1 SKU in the Condoms Category since 2013. Led claim ideation/substantiation, created BareSkin name, partnered with design agency on graphics, led forecast validation, and partnered with MRD on research. Navigated supply disruption from 2011 earthquake in Japan.• Created & launched Trojan Vibrations. Partnered with cross-functional team on iterative product design & prototyping process, consumer research studies, and packaging structure/graphics/copy development. Granted 6 patents by the USPTO. Trojan vibrations ascended to a >65% FDM Market Share. Show less

• Brand Manager

  • Jun 2008 - Jan 2009

  Brand Manager, Arm & Hammer Household Cleaners• Restructured A&H Clean Shower (clear bottle, OPP pricing), driving turnaround from -19% (2008) to +2% (2009). • Partnered with agencies to develop strategy and tactical plans for Arm & Hammer Essentials Cleaners launch, including Walmart co-marketing program, Direct Response campaign, In-Store, PR, FSI, and new website.• Developed & executed Social Responsibility campaign with Keep America Beautiful (digital, retail, on-pack).



Cadbury Adams

• Manufacturing
• 400 - 500 Employee

• Brand Manager

  • Oct 2007 - May 2008

  Brand Manager, Bubblicious North America (US & Canada)• Led strategic repositioning (major packaging redesign & new advertising), driving turn-around of business.• Partnered with agencies on Avril Lavigne sponsorship, account specific co-marketing programs, and summer tour.

• Associate Brand Manager

  • Sep 2005 - Oct 2007

  Associate Brand Manager, Trident Splash & Innovation • Executed Trident Splash launch, growing Total Trident Share by +2.3 pts. Developed two line extensions (inclusive of flavor development, naming & research) and led 360° cause-marketing program with Save the Children. • Led margin enhancement task force, with significant results: GM +8700 bps in 2006, +6000 bps in 2007.• Developed Gum Portfolio Strategy for Club COT, resulting in double-digit gum growth.• Awarded “Caught in the Act” for “passion for the business, energy, courage to lead, & competing to win.” Show less

• Assistant Brand Manager

  • Sep 2004 - Aug 2005

  Assistant Brand Manager, Sugared Candy (Sour Patch Kids, Swedish Fish)• Improved GM by +420 bps by restructuring business model (reduced SKU count by -45% and piece type by -61%, while significantly growing topline sales). Recognized with a “Vamos Award” (3 teams honored per quarter).• Developed Price Increase rationale, gained alignment with management, and executed with limited resistance.

• Assistant Manager, Demand Planning & Logistics

  • Oct 2003 - Aug 2004

• Senior Analyst, Demand Planning & Logistics

  • Apr 2003 - Oct 2003

• Customer Marketing Analyst

  • Aug 2002 - Apr 2003

• Strategic Planner, Sales

  • Mar 2002 - Aug 2002

• Marketing Assistant, Sales Strategy

  • Jul 2001 - Mar 2002