Krissa M.
Copywriter at Balsam Brands- Claim this Profile
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English Native or bilingual proficiency
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Filipino Native or bilingual proficiency
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Spanish Elementary proficiency
Topline Score
Bio
Dawn Mercado
Krissa is an enthusiastic copywriter, collaborator, and contributor. From her very first week at Balsam Brands, she brought innovative tools to the Product Copy team and cross-functional teams, helping them work more efficiently and productively with ease. She continues to make meaningful contributions and approaches every project with a positive attitude, endless curiosity, and fresh perspective. Krissa gladly accepts and acts on feedback, shares her knowledge, communicates clearly, and meets tight deadlines — all with a smile on her face. Quite simply, Krissa is a joy to work with.
Jacinta Posadas
I don't think I've ever worked with someone who is as passionate, dedicated, and eager to learn as Krissa. How eager you may ask? She showed up a day early before her first day! I've never seen that kind of energy before and to be very honest, my life has never been the same since. Krissa was such a strong asset to our lead generation team that she and her teammate at the time paved the way for lead generation for Kalibrr. With her go-getter attitude, she eventually moved up the sales ladder to become a full-fledged salesperson. And she was a natural! All the skills she learned and honed while in lead generation made her quite the salesperson. What's even better is that even after Kalibrr, she's made an impact in the roles that she's taken on. Listening to her stories whenever we catch up brings me such joy because I feel like a proud parent. It's been and still is quite a pleasure and honor to witness this young woman grow. She's never lost her fire. From the very first day I met her (which was her interview) up until now, Krissa has always had these bright eyes that say, "I'm here, world! I'm ready to make a difference!"
Dawn Mercado
Krissa is an enthusiastic copywriter, collaborator, and contributor. From her very first week at Balsam Brands, she brought innovative tools to the Product Copy team and cross-functional teams, helping them work more efficiently and productively with ease. She continues to make meaningful contributions and approaches every project with a positive attitude, endless curiosity, and fresh perspective. Krissa gladly accepts and acts on feedback, shares her knowledge, communicates clearly, and meets tight deadlines — all with a smile on her face. Quite simply, Krissa is a joy to work with.
Jacinta Posadas
I don't think I've ever worked with someone who is as passionate, dedicated, and eager to learn as Krissa. How eager you may ask? She showed up a day early before her first day! I've never seen that kind of energy before and to be very honest, my life has never been the same since. Krissa was such a strong asset to our lead generation team that she and her teammate at the time paved the way for lead generation for Kalibrr. With her go-getter attitude, she eventually moved up the sales ladder to become a full-fledged salesperson. And she was a natural! All the skills she learned and honed while in lead generation made her quite the salesperson. What's even better is that even after Kalibrr, she's made an impact in the roles that she's taken on. Listening to her stories whenever we catch up brings me such joy because I feel like a proud parent. It's been and still is quite a pleasure and honor to witness this young woman grow. She's never lost her fire. From the very first day I met her (which was her interview) up until now, Krissa has always had these bright eyes that say, "I'm here, world! I'm ready to make a difference!"
Dawn Mercado
Krissa is an enthusiastic copywriter, collaborator, and contributor. From her very first week at Balsam Brands, she brought innovative tools to the Product Copy team and cross-functional teams, helping them work more efficiently and productively with ease. She continues to make meaningful contributions and approaches every project with a positive attitude, endless curiosity, and fresh perspective. Krissa gladly accepts and acts on feedback, shares her knowledge, communicates clearly, and meets tight deadlines — all with a smile on her face. Quite simply, Krissa is a joy to work with.
Jacinta Posadas
I don't think I've ever worked with someone who is as passionate, dedicated, and eager to learn as Krissa. How eager you may ask? She showed up a day early before her first day! I've never seen that kind of energy before and to be very honest, my life has never been the same since. Krissa was such a strong asset to our lead generation team that she and her teammate at the time paved the way for lead generation for Kalibrr. With her go-getter attitude, she eventually moved up the sales ladder to become a full-fledged salesperson. And she was a natural! All the skills she learned and honed while in lead generation made her quite the salesperson. What's even better is that even after Kalibrr, she's made an impact in the roles that she's taken on. Listening to her stories whenever we catch up brings me such joy because I feel like a proud parent. It's been and still is quite a pleasure and honor to witness this young woman grow. She's never lost her fire. From the very first day I met her (which was her interview) up until now, Krissa has always had these bright eyes that say, "I'm here, world! I'm ready to make a difference!"
Dawn Mercado
Krissa is an enthusiastic copywriter, collaborator, and contributor. From her very first week at Balsam Brands, she brought innovative tools to the Product Copy team and cross-functional teams, helping them work more efficiently and productively with ease. She continues to make meaningful contributions and approaches every project with a positive attitude, endless curiosity, and fresh perspective. Krissa gladly accepts and acts on feedback, shares her knowledge, communicates clearly, and meets tight deadlines — all with a smile on her face. Quite simply, Krissa is a joy to work with.
Jacinta Posadas
I don't think I've ever worked with someone who is as passionate, dedicated, and eager to learn as Krissa. How eager you may ask? She showed up a day early before her first day! I've never seen that kind of energy before and to be very honest, my life has never been the same since. Krissa was such a strong asset to our lead generation team that she and her teammate at the time paved the way for lead generation for Kalibrr. With her go-getter attitude, she eventually moved up the sales ladder to become a full-fledged salesperson. And she was a natural! All the skills she learned and honed while in lead generation made her quite the salesperson. What's even better is that even after Kalibrr, she's made an impact in the roles that she's taken on. Listening to her stories whenever we catch up brings me such joy because I feel like a proud parent. It's been and still is quite a pleasure and honor to witness this young woman grow. She's never lost her fire. From the very first day I met her (which was her interview) up until now, Krissa has always had these bright eyes that say, "I'm here, world! I'm ready to make a difference!"
Credentials
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Jira Fundamentals Badge
AtlassianAug, 2021- Nov, 2024 -
Project Management Basics
GoSkills.comAug, 2021- Nov, 2024 -
Microsoft Excel for Mac - Basic & Advanced
GoSkills.comJul, 2021- Nov, 2024
Experience
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Balsam Brands
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United States
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Retail
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200 - 300 Employee
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Copywriter
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May 2021 - Present
- Writes high-quality product descriptions that convey specific imagery and turn browsers into buyers - Collaborates with different cross-function teams to create and localize product names, descriptions, assembly modules, and catalog copy for different geographies - Maintains and updates copy guidelines to ensure that copy across all products is aligned and consistent with brand and company standards - Writes high-quality product descriptions that convey specific imagery and turn browsers into buyers - Collaborates with different cross-function teams to create and localize product names, descriptions, assembly modules, and catalog copy for different geographies - Maintains and updates copy guidelines to ensure that copy across all products is aligned and consistent with brand and company standards
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Software Club
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France
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Software Development
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100 - 200 Employee
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Editor
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May 2023 - Present
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The Luxury Signature
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Hong Kong
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Hospitality
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1 - 100 Employee
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Contributing Writer
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Mar 2021 - Jun 2023
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A Better Florist
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Singapore
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Retail
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1 - 100 Employee
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Contributing Writer
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Mar 2021 - Oct 2021
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Confetti
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United States
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Events Services
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1 - 100 Employee
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Content Manager
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Feb 2020 - Oct 2020
- Developed and implemented social content—primarily LinkedIn, Instagram, and Twitter- Wrote product descriptions and content materials for virtual games- Assisted in publishing content within WordPress
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Content Writer
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2018 - Feb 2020
- Created B2B copy and other web assets for the company’s existing and new products- Collaborated with planners, clients, vendors, and developers to meet and maintain company objectives - Assisted in the research for new products and product developments, and strategized ways to communicate the company's portfolio to their community and target companies- Resident blog writer
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Thought Catalog
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Online Audio and Video Media
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1 - 100 Employee
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Online Contributor
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2017 - 2018
- Procured quotes from online multimedia sources - Maintained proper sources of literary quotes - Managed social media campaign threads - Procured quotes from online multimedia sources - Maintained proper sources of literary quotes - Managed social media campaign threads
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IT & Business Process Association of the Philippines, Inc. (IBPAP)
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Philippines
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IT Services and IT Consulting
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1 - 100 Employee
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Project Management Specialist
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2017 - 2018
- Conceptualized, coordinated, and managed a pitching event for over 50 startup companies - Worked with stakeholders, partners, contributors, and vendors to help execute these events - Defined metrics to evaluate the success of the project management activities related to IT-BPM and Startup partnerships - Conceptualized, coordinated, and managed a pitching event for over 50 startup companies - Worked with stakeholders, partners, contributors, and vendors to help execute these events - Defined metrics to evaluate the success of the project management activities related to IT-BPM and Startup partnerships
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Kalibrr
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Philippines
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Information Technology & Services
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1 - 100 Employee
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Inside Sales Specialist
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2017 - 2017
- Consistently reached 100-150% of the monthly revenue goal- Facilitated online demos and training for customer inbound inquiries- Wrote, updated, and refined email templates and scripts used by the sales and business dev teams- Worked with cross-function teams (Customer Service and Product Development) to improve existing marketing and sales strategies
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Business Development Specialist
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2016 - 2017
- Acquired new clients through multiple lead-generation efforts- Executed B2B marketing activities to generate more leads and onboard new clients- Led initiatives to educate recruiters and HR professionals in using the Kalibrr platform and streamlining their hiring processes
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Ayala Malls - Harbor Point
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Philippines
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Retail
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1 - 100 Employee
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Operations Specialist
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2015 - 2015
- Operations Department Intern, Harbor Point - Operations Department Intern, Harbor Point
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Education
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2012 - 2016
Ateneo de Manila University
Bachelor of Science (B.S.), Communications Technology Management -
2014 - 2014
Nanyang Technological University
Business, Management, Marketing, and Related Support Services
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