Miao Zhang

Senior TV Data Scientist at LiveRamp
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Contact Information
us****@****om
(386) 825-5501
Languages
  • English Professional working proficiency
  • Chinese Native or bilingual proficiency

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Bio

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LinkedIn User

Miao is my good friend at the AMS department at Stony Brook University. She is an excellent statistician, always efficient, extremely competent and helpful. Miao has advanced skills in statistical modeling and she is highly experienced in SAS, SPSS and SQL. She was one of the first students in our department who have obtained the SAS Advanced Programming Certification and has sharpened her skills in various statistical projects. Miao is highly respected by her peers for her willingness to help anyone anytime she can. She tutored me for my preparation of SAS Base Programming for SAS 9 exam. She made two days’ time helping me even when she already had a super tight schedule for her project. I appreciated that her accurate and smart guidance saved me a lot of time and eventually led me to a very good score in the exam. She worked for Chapin Quad Office and her co-workers and the Chapin residents spoke highly of her diligence, punctuality and welcoming personality. In summary, I highly recommend Miao for any position or endeavor that she may seek to pursue. With her intellectual acumen, lofty ambitions and team work spirit, she will be a valuable asset for any organization.

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Credentials

  • Digital Analytics for Marketing Professionals: Marketing Analytics in Practice
    Coursera Course Certificates
    Sep, 2016
    - Nov, 2024
  • Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
    Coursera Course Certificates
    May, 2016
    - Nov, 2024
  • Marketing in a Digital World
    Coursera Course Certificates
    Nov, 2015
    - Nov, 2024
  • Introduction to Statistics for the Social Sciences
    Coursera
    Aug, 2015
    - Nov, 2024
  • Foundations of E-Commerce
    Coursera
    May, 2015
    - Nov, 2024
  • The Data Scientist’s Toolbox
    Coursera
    Mar, 2015
    - Nov, 2024
  • New Models of Business in Society
    Coursera
    May, 2014
    - Nov, 2024
  • SAS Certified Advanced Programmer for SAS 9
    SAS
    Oct, 2011
    - Nov, 2024
  • SAS Certified Base Programmer for SAS 9
    SAS
    Jan, 2011
    - Nov, 2024
  • Advanced Google Analytics
    Google
    Mar, 2018
    - Nov, 2024
  • Google Analytics for Beginners
    Google Analytics Academy
    Mar, 2018
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google academy
    Mar, 2018
    - Nov, 2024

Experience

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Senior TV Data Scientist
      • Jun 2018 - Present

      Software mostly used: Python, Hive, Tableau and R • Responsible for the development and delivery of TV advertising analytics solutions by applying digital analysis and database marketing techniques to the rapidly evolving TV and video space. • Creating both linear TV (local and national) and addressable campaign analysis, utilizing and integrating consumer-level profile and behavioral attributes from huge volumes of data from multiple sources, and interpreting, packaging, and delivering thoughtful analyses to inform client business decisions. • Lead Analyst to develop and execute of new, innovative measurement methodologies for Linear TV / Cross format (Linear TV/ Addressable and digital) measurement projects Show less

Community

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