Patricia Louise Berbano

Business Development Coordinator (Brand Account) at Gushcloud International
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Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles Metropolitan Area

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LinkedIn User

Piper was my closest colleague in high school when we pioneered the launch of a gaming organization. We hosted various events from Esports tournaments to school fair activities which included a remote console cafe. Piper was a leading proponent for a majority of our then organizations success from micro-management to connecting with potential sponsors. I believe her skills in analyzing situations is definitely one of her strongest assets.

Kass M.

Piper is such a joy to work with! During her time with our startup, she knew the importance of being able to wear many hats from copywriting and blogging to creating eye-catching graphics. I've never seen a mediocre work of hers in her entire stay with us. She is easily one of the most talented interns we've had in the company and I'm sure that she'll shine brighter wherever she lands!

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Credentials

  • The Fundamentals of Digital Marketing
    Google Digital Garage
    Aug, 2022
    - Nov, 2024
  • Graphic Design Specialization
    Coursera
    Jul, 2020
    - Nov, 2024

Experience

    • Singapore
    • Entertainment Providers
    • 100 - 200 Employee
    • Business Development Coordinator (Brand Account)
      • Sep 2023 - Present

      • Prospecting and pitching talents to facilitate brand partnerships/campaigns across various industries • Prospecting and pitching talents to facilitate brand partnerships/campaigns across various industries

    • Ireland
    • Business Consulting and Services
    • 700 & Above Employee
    • Student Leadership Conference Delegate
      • May 2023 - May 2023

      • 1 of ~40 delegates that participated in Accenture's Student Leadership Conference 2023 • Ideated and pitched in ~4 weeks a technology solution that integrates the metaverse in the retail industry • Awarded the New-Generation Innovation Award for ideating the most creative and innovative solution for the overarching case problem • 1 of ~40 delegates that participated in Accenture's Student Leadership Conference 2023 • Ideated and pitched in ~4 weeks a technology solution that integrates the metaverse in the retail industry • Awarded the New-Generation Innovation Award for ideating the most creative and innovative solution for the overarching case problem

    • Philippines
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Marketing Intern
      • Feb 2023 - May 2023

      • Supported marketing initiatives of the company’s newly acquired brands and relaunches through multimedia executions (e.g., sales kits) • Supported marketing initiatives of the company’s newly acquired brands and relaunches through multimedia executions (e.g., sales kits)

    • Philippines
    • Entertainment
    • 1 - 100 Employee
    • Student Life Trainee
      • Sep 2022 - Dec 2022

      • Researched & created educational modules on leadership, operations, communication, & community building for over 200 student leaders to bridge the gaps of campus esports in the Philippines • Screened, interviewed, & onboarded 5+ student organizations into AA’s nationwide network of schools in 2 weeks • Coached member organizations via 1:1 consultations, facilitating scale & impact thru student-led gaming initiatives • Researched & created educational modules on leadership, operations, communication, & community building for over 200 student leaders to bridge the gaps of campus esports in the Philippines • Screened, interviewed, & onboarded 5+ student organizations into AA’s nationwide network of schools in 2 weeks • Coached member organizations via 1:1 consultations, facilitating scale & impact thru student-led gaming initiatives

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Marketing Intern
      • May 2022 - Aug 2022

      • Cross-functional collaboration with internal departments and external agencies in executing marketing initiatives for Johnson's Baby • Conceptualized social media content for #JohnsonsBabyFathersDay, achieving a 2.48% engagement rate on Facebook • Drove community engagement by leading the Father's Day online contest for Mombassadors, garnering 120+ user-generated content, screening and awarding top entries • Planned and executed the Kidfluencer photoshoot (sourcing suppliers, coordinating with agencies, following due processes, creating itineraries and production schedules, leading pre-production meetings, creative direction) • Conducted weekly competitor analyses across social media & e-commerce, pitched strategic data-driven recommendations & initiatives to the company’s Brand Directors Show less

    • United States
    • Education
    • 1 - 100 Employee
    • Marketing and Social Media Intern
      • Feb 2022 - Apr 2022

      • Set up a collaborative content calendar for social media posts and newsletter releases — a system that boosted follower growth by 63.4%; refocused content to program evangelization & user-generated content (testimonials) • Spearheaded email marketing thru newsletters using MailerLite for ~4k subscribers to drive student enrollment • Created graphics and wrote copies for social media in line with Co.Lab's branding • Social media auditing, livetweeting, management and engagement (IG, LinkedIn, Twitter) Show less

    • Singapore
    • Strategic Management Services
    • 1 - 100 Employee
    • Digital Marketing Associate
      • Sep 2021 - Dec 2021

      • Led the conceptualization of monthly newsletters (writing, graphics, layout) on Mailchimp and launched the inaugural issue • Edited articles for website blog • Copywriting and graphic design for social media content on corporate innovation and foresight • Created business pitch decks and event collaterals • Led the conceptualization of monthly newsletters (writing, graphics, layout) on Mailchimp and launched the inaugural issue • Edited articles for website blog • Copywriting and graphic design for social media content on corporate innovation and foresight • Created business pitch decks and event collaterals

    • Telecommunications
    • 700 & Above Employee
    • Digital and Social Strategy Intern
      • Jul 2021 - Sep 2021

      • Active editorial planning for Globe Corporate Communications social content for an audience of >192k • Content ideation and execution for Globe social channels, including GlobeICON • Communicated with Key Opinion Leaders & publicized influencer content for Globe’s annual loyalty event • Active editorial planning for Globe Corporate Communications social content for an audience of >192k • Content ideation and execution for Globe social channels, including GlobeICON • Communicated with Key Opinion Leaders & publicized influencer content for Globe’s annual loyalty event

    • France
    • Automation Machinery Manufacturing
    • 700 & Above Employee
    • E-commerce Intern
      • May 2021 - Aug 2021

      • Boosted sales and supported marketing/activation campaigns on e-commerce platforms with creative assets (ads, thumbnails and community posts) that drove the highest sales for Lazada Mall in June 2021 for Schneider Electric Philippines • Engaged online communities of Filipino electricians thru omnichannel promotions & product education activations • Boosted sales and supported marketing/activation campaigns on e-commerce platforms with creative assets (ads, thumbnails and community posts) that drove the highest sales for Lazada Mall in June 2021 for Schneider Electric Philippines • Engaged online communities of Filipino electricians thru omnichannel promotions & product education activations

    • Philippines
    • Business Consulting and Services
    • 1 - 100 Employee
    • Marketing Associate
      • Jan 2021 - Jun 2021

      Content Marketing • Content planning, execution, and copywriting for Instagram and Facebook • Regularly wrote for Workbean's blog on career advice and opinion pieces • Weekly newsletter writing on Mailchimp for ~1k subscribers (topics ranging from personal insights, contemporary events, and research-based tidbits) Career Fiesta 2021 (Workbean's virtual career fair) • Sourced, contacted, maintained a database of Community Partners from various schools and communities • Drafted partnership emails, proposals, and agreements for various parties • Maintained engagement with event registrants through email blasts; responded to queries and distributed promotional rewards • Copywriting event collaterals and press releases for media platforms Show less

    • Philippines
    • Internet Marketplace Platforms
    • 1 - 100 Employee
    • Marketing and Communications Intern
      • Sep 2020 - Dec 2020

      • Social media management • Content planning, execution, and copywriting for Instagram; regularly posted on IG Stories • Social media management • Content planning, execution, and copywriting for Instagram; regularly posted on IG Stories

    • Philippines
    • Design Services
    • 1 - 100 Employee
    • Graphic Design Intern
      • Sep 2020 - Dec 2020

      • Created graphic social media content for clients, adhering to different visual brand identities • Created graphic social media content for clients, adhering to different visual brand identities

    • Philippines
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Sensereporter
      • Aug 2020 - Sep 2020

      • Served on a part-time basis in the micro-internship program, working with managers in creating content tailored to social impact • Served on a part-time basis in the micro-internship program, working with managers in creating content tailored to social impact

Education

  • Ateneo de Manila University
    Bachelor of Science, Communications Technology Management, Specialization in Marketing
    2019 - 2023
  • De La Salle University
    Bachelor of Arts in Psychology and Bachelor of Science in Marketing Management
    2018 - 2019
  • De La Salle Santiago Zobel
    High School Diploma, Accountancy, Business and Management
    2014 - 2018

Community

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