💡 Serin Rayner

Social Media Strategist at Ohana Studio
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Contact Information
us****@****om
(386) 825-5501
Location
Taunton, England, United Kingdom, UK

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Serin is very passionate about all things social media and always goes above and beyond to achieve the best possible outcomes for her clients. Serin is professional, confident, charismatic and an all-round pleasure to work with. She is highly skilled in writing engaging content and coming up with new ideas to maximise client exposure. Serin was a fantastic mentor to me when we worked together, teaching me skills I can take with me into the future.

Karen Morledge

I have had the pleasure of working with Serin on two separate occasions delivering a social media and marketing campaign. Serin is a delight to work alongside and extremely focussed and committed to delivering a first class job with impressive results. I would highly recommend Serin for any marketing opportunity, particularly involving digital aspects.

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Credentials

  • Theatre and Performance BA (Hons)
    University of Leeds

Experience

    • United Kingdom
    • Design Services
    • Social Media Strategist
      • Jul 2023 - Present

      Ohana helps businesses thrive in a digital world. We create brands, websites, strategies and campaigns that work. Keen to see an agency that produces all the quality without the eye-watering price tag, I'm one of the founders of Ohana. How do we do that? We don’t over-charge. We don’t tell you you need something when you don’t. We don’t have super fancy offices and we don’t drink macchiatos all day. I work with clients to develop their social media strategies and brand strategies, as well as social media implementation. Key responsibilities: - Defining social media and brand strategies - Account managing social media marketing for clients, creating engaging, creative and innovative content and campaigns - Influencer partnership management - Instigating social media campaigns with tracking systems, including sponsored content where relevant - Brand development - Sentiment and data analysis Show less

    • Director and Board Member
      • Jan 2020 - Present

      Somerset Day 365 is a Community Interest Company whose mission is to celebrate Somerset as a place to live, work, learn and play 365 days of the year with key celebrations around Somerset Day itself on May 11th. As a Director and board member of the CIC, I assist with social media to help them support both businesses and communities right across the county. Somerset Day 365 is a Community Interest Company whose mission is to celebrate Somerset as a place to live, work, learn and play 365 days of the year with key celebrations around Somerset Day itself on May 11th. As a Director and board member of the CIC, I assist with social media to help them support both businesses and communities right across the county.

    • Argentina
    • Program Development
    • 1 - 100 Employee
    • Social Community Manager
      • Aug 2020 - May 2023

      Sketch is a platform to help people design better products. Over one million designers — from freelancers to the world’s most influential organisations — use Sketch to create and collaborate. My role is focused on managing and growing our online community, establishing meaningful relationships, creating highly engaging content and increasing online reputation. Key responsibilities: - Community strategy. - Social community management. - Campaign ideation and management. - Creating innovative and engaging content to increase sentiment and growth. - Social media reporting and insights. - Sentiment analysis. - Social listening to inform content and content direction. - Exploration of new channels and features for growth opportunities. Show less

    • Social Media & Brand Strategist
      • May 2019 - Aug 2020

      The Bard Collective is a creative agency specialising in digital marketing. As Bard's social media and strategic lead, I was responsible for all client brand strategy and social media activity as well as managing the social media and content team. I was the go-to public speaker for Bard and have represented the company at reputable events including London's Bread & Jam Food Founders Festival, Chamber of Commerce events and Bard's own social media training workshops. Key responsibilities: - Leading and managing Bard's social media and content team. - Defining social media and brand strategies. - Account managing social media marketing for clients, creating engaging, creative and innovative content and campaigns. - Influencer partnership management. - Instigating social media campaigns with tracking systems, including sponsored content where relevant. - Brand development. - Social media workshop creation, training and event speaking. Show less

    • United Kingdom
    • Internet Publishing
    • 1 - 100 Employee
    • Social Media and Marketing Executive
      • Jan 2018 - May 2019

      Evosite transformed from a purely digital agency to a fully integrated marketing and digital agency in 2018 specialising in e-Commerce. At this time, Evosite had no pre-existing social media offering. As the social media lead, I grew and developed their services, team process and client base including a six-figure social media marketing contract. Key responsibilities: - Defining social media strategies. - Account managing social media marketing for clients, creating engaging, creative and innovative content and campaigns. - Instigating social media campaigns with tracking systems, including sponsored content where relevant. - Social media workshop training and event speaking. Show less

    • United Kingdom
    • Public Relations and Communications Services
    • Marketing Account Manager
      • Apr 2015 - Jan 2019

      Socialight is the social media branch of a marketing-specialist business consortium (called “FIVE”). I established Socialight whilst studying at Leeds University as an entry point into marketing. Key responsibilities: - Designing online marketing strategy for clients - Managing multiple social media accounts for a number of clients at any given time - Working with clients to determine goals and a tailored approach to meet business goals - Benchmarking against competitors - Copywriting for company blogs & LinkedIn (Pulse) - Enhancing leads generated from social media - Increasing page likes/follows using audience tracking software - Customer engagement & crisis handling - Optimizing posts against researched peak times - Segmenting of audiences and audience analysis - Reporting and analysis of month to month trends - Working alongside web design/design and SEO consultants - Re-branding in line with brand values Show less

    • Marketing Assistant
      • Jun 2017 - Dec 2017

      Plum Communications & PR offered PR and marketing services to the South West and beyond. Before being acquired by Evosite, I was the social media marketing lead for the company handling a multitude of accounts in the hospitality, business, and leisure sectors. Key responsibilities: - Lead on social media account management. - Content creation. - Social media strategy. - Event speaking and support. - Building social campaigns, including sponsored content. - Monthly newsletters for clients using Mailchimp. Show less

    • United Kingdom
    • Law Practice
    • 1 - 100 Employee
    • Office Services Assistant
      • Jun 2011 - Aug 2013

      Pardoes is an established solicitors firm in Bridgwater. I worked here during breaks in education. Key responsibilities: - Restructuring of deeds storage process using Excel and other data management software - Reporting on data and record management - File organization and general administration tasks - Switchboard reception duties Pardoes is an established solicitors firm in Bridgwater. I worked here during breaks in education. Key responsibilities: - Restructuring of deeds storage process using Excel and other data management software - Reporting on data and record management - File organization and general administration tasks - Switchboard reception duties

Education

  • University of Leeds
    Theatre and Performance, Theatre and Performance BA
    2012 - 2016
  • Alison
    Social Media Marketing Diploma
    2015 - 2015
  • Queens College Taunton
    2007 - 2012

Community

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