Head of Marketing

• Oct 2022 - Present

Developing and executing marketing growth strategy for financial services company. Overseeing all marketing channels including: Digital Web, Paid Search, Email, Social and More. Developing and executing marketing growth strategy for financial services company. Overseeing all marketing channels including: Digital Web, Paid Search, Email, Social and More.

Marketing Manager - Bullion Division

• May 2021 - Jun 2022

Building marketing strategy across multiple businesses. Servicing ABC Bullion, ABC Refinery, Custodian Vaults and International Minting Services. Overseeing all marketing channels including: Print, Digital Web, Paid Search, Email, and More. Precious metals partner for the Melbourne Cup. Pallion is the largest precious metal services group in Australasia and a top 5 Australian private group of companies. Our global group operates facilities throughout Australia, Hong Kong and mainland China.

Marketing Operations Specialist

• May 2017 - May 2021

Responsible for overseeing the production, testing and optimisation of email marketing campaigns. Building and maintain a strong marketing strategy centred around a culture of innovation, perpetual optimisation and failing fast. Managing project budgets including budget planning, delivery and reporting for Ad networks and affiliate marketing. Effective communicator with strong stakeholder management skills and ability to work collaboratively within a wider project team. Fat Tail Media (formerly Agora Financial Australia) leverages email, display, native, video, and affiliate marketing tactics to acquire paid customers within our allowable CPA and target ROI. We pride ourselves on our strict data-driven approach to digital marketing and our passion for working with creative and innovative people.

Digital Content Manager

• Oct 2011 - Mar 2020

Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems. Writing articles, editing and scheduling. • Conceive, create and execute innovative online media & marketing programs. Hootsuite, Buffer Twitter, Youtube, Facebook. • Recruitment, development, support and motivation of the team of content creators. • Maintaining contacts within Australian and International interactive media Industry. • Monitoring and reporting SEO, Adwords, Analytics and stat tracking. • Managing promotions including social media competitions.

Digital Marketing

• Apr 2014 - Jun 2017

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Digital Marketing

• Apr 2014 - May 2017

• Digital Marketing through SEO, PPC, Social Media • Facilitating launches of new promotions and products. • Lead generation across the business including Organic, Paid/Native and Social. • Audio and Video Production for online distrobution. • Working closely with product managers and associate editors on new projects and ideas • Collaborating with key members of different departments — copy, editorial, design, compliance and customer service. • Running live events from on location conferences to online webinars. • Effectively communicating through language barriers, time zones, and cultural differences Across multiple domains, Money Morning, Daily Reckoning, Port Phillip Publishing.

Collections officer

• Sep 2011 - Mar 2014

 Filming and editing of video content for GE-TV (Final Cut Pro, Adobe Premiere)  Content provider for COLAB (GE’s internal social network).  Outbound collections operations (telephone).  External communications through GE HealthAhead.  Customer Centricity Interaction, Rapport Building, External Focus  Filming and editing of video content for GE-TV (Final Cut Pro, Adobe Premiere)  Content provider for COLAB (GE’s internal social network).  Outbound collections operations (telephone).  External communications through GE HealthAhead.  Customer Centricity Interaction, Rapport Building, External Focus

Staff Writer

• 2010 - 2011

Writing articles, Interviews, Content Management, Writing articles, Interviews, Content Management,

Field Assistant

• Feb 2006 - Sep 2006