Experience

Instituto Profesional IPP

• Chile
• Higher Education
• 200 - 300 Employee

• Docencia Marketing y Publicidad

  • Feb 2023 - Present

  Academic of concepts and creative brief for advertising career. Academic of process and improvement strategy for applied marketing career. Academic of concepts and creative brief for advertising career. Academic of process and improvement strategy for applied marketing career.



Universidad Mayor

• Chile
• Higher Education
• 700 & Above Employee

• Docencia Marketing Digital

  • Mar 2022 - Present

  Academic of analytics and performance for the digital marketing program of the university. Team work and study groups for practical application of content. Development of study program and interactive presentations for learning. Academic of analytics and performance for the digital marketing program of the university. Team work and study groups for practical application of content. Development of study program and interactive presentations for learning.



Instituto Profesional IPLACEX

• Chile
• Higher Education
• 300 - 400 Employee

• Director de marketing digital

  • Dec 2021 - Jan 2023

  -Management of the annual marketing budget -Management of the growth and digital strategy divisions -Work with creative, media and digital partner agencies -Work with the Paid Media, Seo positioning, Web content, Direct Marketing and Programmatic Ads teams -Digital brand ambassador for internal and external stakeholders -Management of the annual marketing budget -Management of the growth and digital strategy divisions -Work with creative, media and digital partner agencies -Work with the Paid Media, Seo positioning, Web content, Direct Marketing and Programmatic Ads teams -Digital brand ambassador for internal and external stakeholders



Scotiabank

• Canada
• Banking
• 700 & Above Employee

• Marketing Digital - Growth and Channels

  • Jan 2020 - Dec 2021

  -Integration of multichannel communication-Mining and analytics of predictive models in Bigdata. -Robotics and automation of processes for campaign results-Marketing analytics and performance digital-Conversion models for digital media.-Annual budget administration.

• Digital Marketing & Data driven

  • Feb 2019 - Jan 2020

  -Implementation of Marketing Cloud-Data driven and channel conversion traceability-Conversion journey for cross-platform communication B2C-Direct marketing in 3 channels of Scotiabank-Process automation for direct marketing tools-Annual Budget Administration



CORFO | Chilean Economic Development Agency

• Government Administration
• 700 & Above Employee

• Docencia Digital Sales

  • Jan 2019 - Nov 2021

  Digitization of small businesses with corfo resources. Development of ecommerce platform and sales by digital catalog. Digitization of processes, online sales and electronic invoicing. Transformation from physical sales to online sales. Digitization of small businesses with corfo resources. Development of ecommerce platform and sales by digital catalog. Digitization of processes, online sales and electronic invoicing. Transformation from physical sales to online sales.



BBVA

• Spain
• Banking
• 700 & Above Employee

• Digital Marketing & Web Content

  • Jun 2018 - Jan 2019

  -CMS Tridion Administration for content on public web site-Bank regulations and documentation update-Campaign loading and optimization on public website, landing, home, private banking-SEO and SEM optimization work for bbva.cl site-Netcash administration for business banking

• Digital Marketing & Metrics Analytics

  • Mar 2016 - Jun 2018

  -Metrics and statistics on public and private websites-Customer dashboard development-Presentation of conversion in commercial and digital management-Tracking tag implementation on Android and iOS



Construmarket Publicidad

• Provincia de Santiago, Chile

• Project Marketing Manager

  • Dec 2012 - Nov 2015

  -Coordination and implementation of graphic projects. -National campaigns, events, fairs, and advertising furniture. -Attention they clients of the company's portfolio -Management of personnel, machinery and project budgets. -Coordination and implementation of graphic projects. -National campaigns, events, fairs, and advertising furniture. -Attention they clients of the company's portfolio -Management of personnel, machinery and project budgets.



Cencosud S.A.

• Retail
• 700 & Above Employee

• Trade Marketing and Sales

  • Aug 2009 - Dec 2012

  Division - Easy Monitor Product Campaigns Assembly of advertising events Product partnerships with other brands Implementation of events in the province Division - Easy Monitor Product Campaigns Assembly of advertising events Product partnerships with other brands Implementation of events in the province



Ripley Chile

• Chile
• Retail
• 700 & Above Employee

• Trade Marketing and Sales

  • Mar 2006 - Jul 2008

  Monitor marketing campaign implementations Assembly of advertising events Monitor marketing campaign implementations Assembly of advertising events