Experience

People's Daily

• China
• Newspaper Publishing

• Coordination & Planning Intern

  • Mar 2018 - Jul 2018

  - Collected social hotspots, participated in new media micro-video topic selection planning meetings, and proposed creative ideas; - Engaged in the creative planning, production, and promotion of new media products at major time nodes; - Conducted statistical analysis on new media center background user growth, clicks and other monitoring data, wrote analysis reports and distributed to relevant departments; - Deeply involved in the shooting design and post production of People's Daily’s short video “China's door of opening up will not be closed”, which hit a view of near 100 million; Show less



China.org.cn

• China
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Producer Director

  • Jan 2017 - Mar 2018

  - Description: China Internet Information Center is directly under the State Council Information Office, and is the main news website for China's opening up and external propaganda; the three projects "Softball Girl", "Chinese People · Chinese New Year" and "Chinese People · Letter from Home" which I deeply involved in got national wards and millions of views; - Responsible for the theme planning, script writing, production and promotion on mobile and PC terminals of the "Hi Chinese" column; - Communicated and coordinated with guests, shooting team, etc. during the recording process, and produced a high-quality program; - Engaged deeply in the character documentaries including “Yu Dan: The Beauty of Chinese Characters”, "Softball Girl", “Graceful Melody—Collection of Legacy of Contemporary Guqin Players · Guo Peng”, “CBD Tax Collector”, participated in the production of feature programmes of the 19th National Congress “Party · Inheritance” and Two Sessions “The Chinese People · Wish”; Show less



Huawei Technologies Co., Ltd

• China
• 1 - 100 Employee

• Marketing & BD Intern

  • Aug 2017 - Aug 2017

  - Description: "Huawei President's Class" 2017 University Ministers Honor Journey (Huawei Technology Co., Ltd., Huawei Fan Club); - Made promotion plan for Huawei's newly launched product "Glory 9", analyzed the target user preferences through questionnaires, interviews and other qualitative analysis methods, and the characteristics of Glory 9’s "excellent dual camera imaging technology"; planned the "Black and White Age" theme photography marketing activity aiming at college students; - Independently planned and produced a "Glory V9" brand image commercial, and obtained 280,000 views on Sina Weibo; - Achievements: The planning case of Glory 9 won an excellent team award; Show less