Experience

Charm Group

• New Zealand
• Advertising Services
• 1 - 100 Employee

• 策划经理

  • May 2021 - Present

  比稿方案：广州酒家整合营销传播，口味王电竞项目，Cybex知乎合作等 内容型方案：代言人推荐&合作建议，招商方案的内容定制&延展 方案执行：口味王《云南虫谷》如意帖，康佳电视月度策划服务跟进，品牌专区更新等 比稿方案：广州酒家整合营销传播，口味王电竞项目，Cybex知乎合作等 内容型方案：代言人推荐&合作建议，招商方案的内容定制&延展 方案执行：口味王《云南虫谷》如意帖，康佳电视月度策划服务跟进，品牌专区更新等



酷狗音乐

• China
• Technology, Information and Internet
• 1 - 100 Employee

• 策划经理

  • Apr 2018 - Apr 2019

  Workshop & 行业通案：根据需求给客户/代理做Workshop分享；输出汽车&游戏行业通案 内容整合方案：广发银行十周年慈善行X王铮亮；格兰仕40周年营销方案 行业观察&案例分析：观察网易云&Q音合作内容，收集&分享刷屏案例，提高部门策划能力 Workshop & 行业通案：根据需求给客户/代理做Workshop分享；输出汽车&游戏行业通案 内容整合方案：广发银行十周年慈善行X王铮亮；格兰仕40周年营销方案 行业观察&案例分析：观察网易云&Q音合作内容，收集&分享刷屏案例，提高部门策划能力



OMD APAC

• Singapore
• Advertising Services
• 100 - 200 Employee

• Associate Media Manager

  • Oct 2014 - Aug 2017

  Annual Plan: Watsons store 2016 annual plan,2015 SEM part, Watsons water annual plan of 2015 & 2016, Vitasoy 2015 annual plan and 1 pitch proposal, I learnt thinking strategically Proposal: Tuborg music campaigns ,Watsons store promotion proposals; media proposals for Watsons own brand, mainly on female vertical and social; Content coop Proposal: catch the trend and make updated recommendations Annual Plan: Watsons store 2016 annual plan,2015 SEM part, Watsons water annual plan of 2015 & 2016, Vitasoy 2015 annual plan and 1 pitch proposal, I learnt thinking strategically Proposal: Tuborg music campaigns ,Watsons store promotion proposals; media proposals for Watsons own brand, mainly on female vertical and social; Content coop Proposal: catch the trend and make updated recommendations



Starcom

• United States
• Advertising Services
• 700 & Above Employee

• Associate Digital Manager

  • Jun 2013 - Sep 2014

  Strategy Proposal: Communication Review, O&S (objective & strategy) deck digital part, Search workshop and recommendation, mobile landscape Proposal: quarterly proposal include OTV, female JBP and search recommendation Post buy reports : SK-II, Max Factor by media performance analysis, identify what's working and solutions for what’s not working, especially on OTV Competitor and consumer analysis : monitor what competitors are doing, observe their media strategy, tactics, analysis category trends; make tailor-made recommendation base on company consumer research Show less



NIM Digital

• China
• Advertising Services
• 1 - 100 Employee

• SEM Supervisor

  • Aug 2012 - May 2013

  Proposal: Estee Lauder, Proya, SEPTWOLVES & Growful pitch proposals; Accor hotel group & Pullman online proposal; CPIC life insurance SEM proposal Execution & Optimization: Proya & CPIC life insurance accounts SEM test: pass baidu basic test and google basic test SEO: basic knowledge of SEO proposal Proposal: Estee Lauder, Proya, SEPTWOLVES & Growful pitch proposals; Accor hotel group & Pullman online proposal; CPIC life insurance SEM proposal Execution & Optimization: Proya & CPIC life insurance accounts SEM test: pass baidu basic test and google basic test SEO: basic knowledge of SEO proposal



实力传播

• Media supervisor

  • Dec 2011 - Jul 2012

  Planning: in charge 1 campaign’s proposal, presentation, involved in 10 campaigns’ brief, TA analysis, brainstorm, debrief, proposal, media selection, plan review.Post buy: responsible for 3 campaigns’ post buy, assisted 11 campaigns’ data check, soft content collection and integration.Search: assisted in yearly search review, know about bench tool, baidu, google back end system

• Media Excecutive

  • Jul 2010 - Nov 2011

  Weekly report: monitor media performance and delivery, check data, identify what is abnormal and make it correct, deliver weekly report with succinct analysis. Run data: interpret brief to graph and data with CMMS, iAdTracker, iUserTracker.