Experience

亚马逊中国

• China
• IT Services and IT Consulting
• 100 - 200 Employee

• Amazon Global Selling EU Existing Selling Partner Hardline Team Leader Senior Manager

  • Sep 2018 - Present

  Responsibilities1. Mange 4K+ Seller and optimize operation issues, organize theme promotion to drive traffic growth for Seller, help Seller explain EU and Amazon policy updates avoiding from potential risk, and reduce operation cost for regulation changes. 2. Promote Amazon product and program (Ads/logistic solution/selection guidance/product quality certificates) to CN Sellers, through building filter mechanism and levering tool and resources, so that we could improve Amazon product adoption and deal with group Sellers’s operation blockers.3. Dive deep industry business opportunity and identify Amazon product improvements form collection seller voice. Share business insight and learning to EU team, strive for more resource to CN Seller and upgrade products to raise up seller experience.4. Launch EU paid service account manager program and lead team to recruit pipeline Sellers, consistently enhance service quality and scope to improve Seller satisfaction.5. Setup and divvy Holistic department annual KIP, effectively track team member progress to guarantee team and individual target achievement. Achievement1. YTD by Jun, CE category business achieved 36% YoY, ahead 29% of target. Procure EU VAT promotion for entire CN Sellers, complete compliance rate of 99% sales volume.2. Lead global selection guidance program which generate buyable product increased by 141% YoY by Jun, whole EU logistic solution covered 30% of total sales, sponsor Ads enrollment rate reached 75%, raised 5% YoY. 3. Since Jun, my team has already signed off 60 paid Sellers, service fee solely generated 210K net profit per month and we continuously extended Seller enrollment.4. It took 2 months for me to complete EU Existing Selling Partner Hardline team building up (0->1), total 13 team members are from external. Show less

• The Other Hardline Category&Strategic Account GM

  • Dec 2013 - Sep 2018

  Responsibilities:1. Lead CN Amazon the Other Hardline team to operate and manage category Sellers (Home, Kitchen, Major Appliance, Home Improvement, Sports and Auto). I practiced grading management to more than 4000 active Sellers, adopted different cooperated and managed model, offered customized promotion resource and individual trainings to different characters of grading Sellers. Through growing up Seller business to achieve department KPI.2. Screen out and manage key accounts (around 400 Sellers) by multiple perspectives evaluation. Based on Sellers’ life cycle, identify Sellers’ pain point by point to point management, allocate resource, advise product orientation, optimize cooperation process and offer technical support to speed up Seller growth. Conclude scalable metrics and duplicate to more Seller, meanwhile leverage Amazon media channel to advertise Seller successful story for motivating more middle-small Sellers practice and keeping investment on Amazon. 3. Take responsibility for Advertisement Sales, we support core Seller traffic growth through building up annual advertisement investment plan and designing individual advertisement launching to achieve advertisement target.4. Recruit international brands and top Seller of targeted industry, we make use of GFK industry report to identify potential category, and then benchmark competitors (T-mall&JD) forecasting market volume, finally negotiate business items and effectively guarantee Seller launch rapidly and successfully.5. Organize and implement multiple programs, Inc. “brand quality management”, “Seller minimum fee” and “flexible commission”, co-working with PM, Finance, Legal, Accounting, etc. We release group of Seller operation blocker and limitation through systemic method. 6. Create category development target and allocate to quarter and month, adjust and make accurate to target according to changes of company. Show less



王府井集团股份有限公司

• China
• Retail
• 1 - 100 Employee

• Purchasing Manager

  • Nov 2009 - Nov 2013

  Responsibilities: 1. Be Responsible for purchasing cosmetics of the 11 department stores, negotiating annual commercial terms and signing contracts. 2. Supervise and guide daily operation of stores, build cooperation with the key brands, communicate the important periods of marketing activities. 3. Through tracking and monitoring the completion of indexes, timely find problems in the operation, and then quickly solve. 4. Establish the information database of cosmetic of main department stores, collect business information of well-known retail enterprises, and write industry development trend report for providing advice and reliable data for the leadership decision-making. 5. Organize and arrange with essential cosmetics group's annual high-level visits, establish a chain-strategic cooperation model headquarter to headquarter. 6. Make the team goals and plans, through the guidance and evaluation to subordinates, and ensure that the team can finish the task. Achievement: 1. During the job, I did 165 times of operational upgrading for 148 counters in 5 stores. In 2012, I won the title of Outstanding Youth Group of Wangfujing and advanced workers. 2. In my tenure, sales of WFJ group’s cosmetics have grown more than 15% year-over-year for three consecutive years. Sales in 2012 exceeded 1.8 billion, a year-on-year growth of 16%, higher than the average growth rate of the whole group 5%, 14% of the average growth rate of the same period in the cosmetics industry. 3. Through negotiations to reduce the purchasing price of the Dior, Guerlain, Olay, etc., increase the net profit of 5 million each year for the company. 4. Complete makeup opening of 2 new stores, including Beijing Daxing Wangfujing, Wangfujing in Zhanjiang, Guangdong, brand opened on schedule. 5. In WFJ group firstly built cooperation with top skin care brand La prairie to help Beijing department store’s makeup brand level to achieve a substantial leap. Show less



王府井集团北京双安商场有限责任公司

• China
• Wholesale

• Operation Supervisor

  • Aug 2008 - Nov 2009

  Responsibilities: 1. Monitor sales and gross profit of different stores to make sure purchasing department achieves annual plans. 2. I researched top 10 department stores in Beijing for collecting market information monthly; meanwhile took down operation changes of competitors and write researching report regularly. 3. Monthly, I collect the main department stores’ business information of Beijing area to write business analysis report for general manager. 4. Organizing and preparing the Company's annual sales plan to all brands. 5. Participate in the company's operating adjustment, involved in program development and coordination with different departments. Achievement: 1. I prepared and monitored sales targets and gross profit targets of 450 counters, ensuring total targets complement in 2009, achieved sales of 1.45 billion, up 10% and gross profit of 300 million. 2. I prepared a Beijing market analysis report about department stores, comparing operating conditions of the 10 major competitors and ours to provide data base for decision-making. 3. I established a business information database about Beijing 12 key department stores, updated competitors brand layout every quarter, timely grasp rivals’ the core products mix while collecting major brands’ turnover. 4. In my tenure, I supervised and coordinated decoration of counters and solved the problems in scene, ensuring all of the brands opening as scheduled. Show less