张 Zhang景岫 Kane
Chief Communications Officer at Beijing City International School- Claim this Profile
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Chinese -
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English Native or bilingual proficiency
Topline Score
Bio
Credentials
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Pre Conference - Leading From The Middle
21st Century LearningMay, 2023- Oct, 2024 -
教师资格证书
教育部 Ministry of EducationApr, 2023- Oct, 2024 -
法律职业资格认证
司法部May, 2021- Oct, 2024
Experience
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Beijing City International School
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China
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Primary and Secondary Education
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100 - 200 Employee
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Chief Communications Officer
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Oct 2019 - Present
1 Admission: Unskilled the admission team of BCIS, optimized the admission experience and boosted the enrollment of whole school to all historical high (over 1300). Personalized talking points and encouraged in-depth communication with prospective parents, optimized the school tour experience, provided trial classes in cooperation with academic team, and enhanced the Open House experience. Led and optimized the admission data analysis, including a clearly defined admission funnel analysis, and re-enrollment situation analysis etc. Attracted and retained students with diversified nationalities, such as India, Bangladesh, Poland etc. 2 Marketing: Founded the YCE marketing team and successfully merged with BCIS marketing team. Established and optimized working procedures, including contents developing and monitoring mechanism, and marketing channels managing and accessing mechanism etc. Developed new marketing channels and means such as Little Red Book, Dianping, and WeChat Video account etc.. Planned and implemented major marketing events, such as online parents and students panel, online roundtable with Fuji Kindergarten of Japan, which attracted thousands of views. Launched the Marketing Campaign “Uniquely U, Uniquely BCIS” to showcase the new strategic directions of BCIS. Further reached out to foreign embassies and organizations, such as US Embassy, British Chamber of Commerce, and EU Chamber etc. 3 Public and government affairs: Optimized the complaints handling mechanism for BCIS. Successfully solved over 20 disputes including legal cases raised by the parents. Guided and supported the alumni network building including organizing events and developing an online alumni portal. Guided the legal compliance for communication functions such as the student registration systems etc. Initiated the development of the mini program “BCIS connect” which provided a convenient way for parents to obtain key information from the school. Show less
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营销副总裁
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Apr 2013 - Oct 2019
1 General Management：Preside over operation dept., marketing dept., training dept., and NJC institute. Initiated and led the company into data consulting field and achieved 20 million RMB annual sales within 3 years. 2 Brand and Marketing： Established and developed a comprehensive marketing system, including official account and WeChat groups, online open classes, “Jincin Talk” magazine and conferences. Organized nearly 100 conferences including the 2014 International Education Forum in Sun Yat-Sen University for brand name building. Introduced and advocated the “Flipped classroom + career education” concept, “Smart Career Center” theory and “U theory in quality management for higher education”, which drew board attention in the industry. 3 Business Development： In coordination with the experts from higher education institutes, finished multiple national-level and provincial academic research projects, including the projects funded by MOE and Shanghai Education Commission. As the leading consultant, paid visits to hundreds of universities, made keynote speech, introduced consulting plans, and presented the solutions. Show less
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Mycos
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Education Administration Programs
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1 - 100 Employee
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营销副总裁
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Apr 2009 - Mar 2013
1 General Management：Experienced the growing process from with 10 employees to 200 employees, from 0 profit to over 10 million RMB profit. Actively involved the creation of main functions, including the staff recruiting, training, organization structuring etc. Solved the crucial technical issue in online survey dept., improved the management efficiency of data analyzing Dept, contributed to the establishment of Sales and marketing dept. 2 Brand and Marketing：Planned and organized the academic forum in Harvard University, and made the keynote speech in English. Involved in the media relationship and public relationship, including cooperation with Tencent and Sohu education channels, interviewed by CCTV and other public media. As a guest speaker for EDD program in Tsinghua University, gave speeches in several national level and provincial level education conference. 3 Business Development: Deeply involved in the development of management consulting products for higher education institutes, established the core procedures for several consulting service programs, developed the “Enrollment Strategy “consulting service for colleges. Show less
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GE
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Brazil
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Engineering Services
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1 - 100 Employee
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Sales Rep.
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Aug 2002 - Jul 2006
1 Marketing Analyze：Finished the forecast analysis for plastic products in electronics in china, identified 5 potential sales opportunities which can bring around 8 million USD sales income. 2 Business Development：Realized over 3 million USD annual sales and achieved 8% annual increase by capturing the cross-selling opportunities from non-traditional plastics buyers. 1 Marketing Analyze：Finished the forecast analysis for plastic products in electronics in china, identified 5 potential sales opportunities which can bring around 8 million USD sales income. 2 Business Development：Realized over 3 million USD annual sales and achieved 8% annual increase by capturing the cross-selling opportunities from non-traditional plastics buyers.
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深圳中电投资股份有限公司
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China
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Transportation, Logistics, Supply Chain and Storage
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1 - 100 Employee
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Sales Rep.
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Aug 2001 - Jul 2002
1 Business Development：As the sales representative, involved in the whole process of the project with Myanmar Telecom Bureau, including the translation of the contracts, price negotiation and signing ceremony. This project was cooperated with ZTE. and realized 6.5 million USD in sales. 1 Business Development：As the sales representative, involved in the whole process of the project with Myanmar Telecom Bureau, including the translation of the contracts, price negotiation and signing ceremony. This project was cooperated with ZTE. and realized 6.5 million USD in sales.
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Education
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2006 - 2009
Duke University
MBA, General Management -
1997 - 2001
Dongbei University of Finance and Economics
Bachelor of Arts (B.A.), Economics -
1998 - 1999
Nanyang Technological University
Exchange Student
Community
