Yu Du
Summer Intern Analyst at Guosheng Securities- Claim this Profile
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English Full professional proficiency
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Cantoness Professional working proficiency
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Mandarin Native or bilingual proficiency
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Korean Limited working proficiency
Topline Score
Bio
Credentials
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National public dietitian
Guangdong Provincial Health Planning CommissionFeb, 2015- Nov, 2024
Experience
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Guosheng Securities
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Financial Services
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1 - 100 Employee
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Summer Intern Analyst
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Jun 2020 - Sep 2020
- Industry Research and Analysis:Analyze the data and materials of listed companies in the food and beverage industry, and assist in the research work. - Write in-depth reports and comments on companies and industries: Writing in-depth reports covered by three listed companies in the dairy industry for the first time, as well as frozen food, baijiu, and other related companies. - Industry Research and Analysis:Analyze the data and materials of listed companies in the food and beverage industry, and assist in the research work. - Write in-depth reports and comments on companies and industries: Writing in-depth reports covered by three listed companies in the dairy industry for the first time, as well as frozen food, baijiu, and other related companies.
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北京晟道投资管理有限公司
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China
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Business Consulting and Services
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Intern Investment Manager
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Mar 2020 - Jun 2020
-Project investment evaluation: responsible for evaluating the feasibility and risk of online education and consumer goods targets, and completing relevant market financial evaluation and analysis; -Financing and project due diligence: assisted the company with government financing materials, negotiated with relevant project teams to follow up due diligence matters. -Project investment evaluation: responsible for evaluating the feasibility and risk of online education and consumer goods targets, and completing relevant market financial evaluation and analysis; -Financing and project due diligence: assisted the company with government financing materials, negotiated with relevant project teams to follow up due diligence matters.
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Yili Group
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China
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Food and Beverage Services
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300 - 400 Employee
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Assistant Brand Manager Marketing
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Sep 2018 - Sep 2019
- Brand Strategy: Facilitating strategic branding plan with budget of RMB 6 million in branding and RMB 100 million in media through formulating medium and long-term business plan for mineral water catagry; Drove three major groups media, digital marketing, and e-commerce – to develop innovative promotion plans and implementation priorities. - New Product Lunch: Launched mineral water category products lunch from 0 to 1, including concept design,product development, and end-to-end… Show more - Brand Strategy: Facilitating strategic branding plan with budget of RMB 6 million in branding and RMB 100 million in media through formulating medium and long-term business plan for mineral water catagry; Drove three major groups media, digital marketing, and e-commerce – to develop innovative promotion plans and implementation priorities. - New Product Lunch: Launched mineral water category products lunch from 0 to 1, including concept design,product development, and end-to-end management such as pre-test, post-test, and consumer analysis; Led creative design process; Promoted Yili internal mineral water category OA process construction, project timeline, milestones, and goals. annual brand communication strategy and - Business Planning: Strategized brand portfolio, product and profit structure for the Health Drink BU (3 categories), and carried out medium and long-term business planning for the development of various brands and products; Assisted in the internal evaluation of the company's mergers and acquisitions over RMB 270 million , mineral acquisitions over RMB 730 million and other projects. Show less - Brand Strategy: Facilitating strategic branding plan with budget of RMB 6 million in branding and RMB 100 million in media through formulating medium and long-term business plan for mineral water catagry; Drove three major groups media, digital marketing, and e-commerce – to develop innovative promotion plans and implementation priorities. - New Product Lunch: Launched mineral water category products lunch from 0 to 1, including concept design,product development, and end-to-end… Show more - Brand Strategy: Facilitating strategic branding plan with budget of RMB 6 million in branding and RMB 100 million in media through formulating medium and long-term business plan for mineral water catagry; Drove three major groups media, digital marketing, and e-commerce – to develop innovative promotion plans and implementation priorities. - New Product Lunch: Launched mineral water category products lunch from 0 to 1, including concept design,product development, and end-to-end management such as pre-test, post-test, and consumer analysis; Led creative design process; Promoted Yili internal mineral water category OA process construction, project timeline, milestones, and goals. annual brand communication strategy and - Business Planning: Strategized brand portfolio, product and profit structure for the Health Drink BU (3 categories), and carried out medium and long-term business planning for the development of various brands and products; Assisted in the internal evaluation of the company's mergers and acquisitions over RMB 270 million , mineral acquisitions over RMB 730 million and other projects. Show less
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Nestlé
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Switzerland
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Food and Beverage Services
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700 & Above Employee
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Assitant Brand Manager
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Feb 2018 - Sep 2018
- Integrated Marketing: Led PR, new media, sales,angencies.ect 8 teams to integrate and allocate internal and external resources of a RMB 7.5 million budget; Promoted omnimarketing project and brand rejuvenation through online campaign and offline road shows; Took ownership for the entire project schedule, and completion of all implementation results, achieved a 38% increase in the brand popularity of Five Rams in 2018. - Product Line Management: Excued ice cream new product launch based… Show more - Integrated Marketing: Led PR, new media, sales,angencies.ect 8 teams to integrate and allocate internal and external resources of a RMB 7.5 million budget; Promoted omnimarketing project and brand rejuvenation through online campaign and offline road shows; Took ownership for the entire project schedule, and completion of all implementation results, achieved a 38% increase in the brand popularity of Five Rams in 2018. - Product Line Management: Excued ice cream new product launch based on in-house analytical research in consumer preferences and demand; Drived organic sales growth of 8% for Five Rams brand through analyzing existing 25 SKUs business performance and adjusting sales strategies. - Business Analysis: Analyzed the ice cream product business line, including brand diagnosis, dynamic monitoring and key competitive insights; Visited the market regularly to collect first-hand information, and coordinate with other departments to promote the excision of marketing programs. Show less - Integrated Marketing: Led PR, new media, sales,angencies.ect 8 teams to integrate and allocate internal and external resources of a RMB 7.5 million budget; Promoted omnimarketing project and brand rejuvenation through online campaign and offline road shows; Took ownership for the entire project schedule, and completion of all implementation results, achieved a 38% increase in the brand popularity of Five Rams in 2018. - Product Line Management: Excued ice cream new product launch based… Show more - Integrated Marketing: Led PR, new media, sales,angencies.ect 8 teams to integrate and allocate internal and external resources of a RMB 7.5 million budget; Promoted omnimarketing project and brand rejuvenation through online campaign and offline road shows; Took ownership for the entire project schedule, and completion of all implementation results, achieved a 38% increase in the brand popularity of Five Rams in 2018. - Product Line Management: Excued ice cream new product launch based on in-house analytical research in consumer preferences and demand; Drived organic sales growth of 8% for Five Rams brand through analyzing existing 25 SKUs business performance and adjusting sales strategies. - Business Analysis: Analyzed the ice cream product business line, including brand diagnosis, dynamic monitoring and key competitive insights; Visited the market regularly to collect first-hand information, and coordinate with other departments to promote the excision of marketing programs. Show less
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Amway
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United States
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Manufacturing
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700 & Above Employee
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Sr. Product Supervisor
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Jan 2013 - Feb 2018
- Product Innovation: Created Nutrilite Chinese herbal product line with 3 SKUs, participated in the new product R&D project for US headquarters, analyzed and pinpointed the positioning, pricing and sales forecast for new products in Chinese market. Increased Nutrilite sales by YoY 11% in 2017. - Self-media Operation: Formulated the overall operation and maintenance strategy of Nutrilite brand self-media, defined Wechat and Weibo KPIs, and established an industry-leading private fan… Show more - Product Innovation: Created Nutrilite Chinese herbal product line with 3 SKUs, participated in the new product R&D project for US headquarters, analyzed and pinpointed the positioning, pricing and sales forecast for new products in Chinese market. Increased Nutrilite sales by YoY 11% in 2017. - Self-media Operation: Formulated the overall operation and maintenance strategy of Nutrilite brand self-media, defined Wechat and Weibo KPIs, and established an industry-leading private fan interaction platform with over 400,000 followers; Managed daily content topic selection, creativity, article writing, event planning and other innovative insights which conribute to Nurilite brand; create 100,000+ views popular articles for times. - Comsumer Experience: Responsible for Nutrilite brand offline experince center operation, user experience design, product training, Nutrilite user experience team of 13 members management and assessment, and developed user experience SOP for more than 200 stores to promote the high sensitivity of the Nutrilite brand in 2015. Show less - Product Innovation: Created Nutrilite Chinese herbal product line with 3 SKUs, participated in the new product R&D project for US headquarters, analyzed and pinpointed the positioning, pricing and sales forecast for new products in Chinese market. Increased Nutrilite sales by YoY 11% in 2017. - Self-media Operation: Formulated the overall operation and maintenance strategy of Nutrilite brand self-media, defined Wechat and Weibo KPIs, and established an industry-leading private fan… Show more - Product Innovation: Created Nutrilite Chinese herbal product line with 3 SKUs, participated in the new product R&D project for US headquarters, analyzed and pinpointed the positioning, pricing and sales forecast for new products in Chinese market. Increased Nutrilite sales by YoY 11% in 2017. - Self-media Operation: Formulated the overall operation and maintenance strategy of Nutrilite brand self-media, defined Wechat and Weibo KPIs, and established an industry-leading private fan interaction platform with over 400,000 followers; Managed daily content topic selection, creativity, article writing, event planning and other innovative insights which conribute to Nurilite brand; create 100,000+ views popular articles for times. - Comsumer Experience: Responsible for Nutrilite brand offline experince center operation, user experience design, product training, Nutrilite user experience team of 13 members management and assessment, and developed user experience SOP for more than 200 stores to promote the high sensitivity of the Nutrilite brand in 2015. Show less
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Education
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2020 - 2021
ESSEC Business School
Master in management, Management -
2019 - 2021
Guanghua School of Management, Peking University
Master of Business Administration - MBA, Business administration -
2008 - 2012
中山大学
Bachelor's degree of medical, nursing
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