Experience

蒙牛

• China
• Food and Beverage Services
• 100 - 200 Employee

• 产品创新经理

  • Apr 2021 - Present

  负责蒙牛线上非奶品市场营销工作 1. 产品端：产品线管理 A. 根据销售情况，对已有老品进行升级或下架 B. 根据市场情况，结合公司状况进行产品线充实 2. 品牌：重新打造健康化食品品牌 3. 营销：对老品及新品进行营销规划及执行落地，对产出负责 负责蒙牛线上非奶品市场营销工作 1. 产品端：产品线管理 A. 根据销售情况，对已有老品进行升级或下架 B. 根据市场情况，结合公司状况进行产品线充实 2. 品牌：重新打造健康化食品品牌 3. 营销：对老品及新品进行营销规划及执行落地，对产出负责



仙乐健康科技股份有限公司

• 产品经理

  • Sep 2019 - Apr 2021

  职责&业绩：负责部门健康食品、特殊膳食、保健食品等产品规划及管理，维护升级固有产品线结构，为重点客户定制产品规划及设计，并参与公司战略性规划布局。 1、市场规划：参与公司战略性布局，通过业务分析和行业调研，分析预测未来风向，以及研究对标公司业务发展情况，提出投资建议，共参与5个大品类的未来市场规划。 2、市场分析：分析医疗行业宏观环境、发展趋势、用户洞察等，调研健康食品、特殊膳食（运动营养）、保健食品的市场和需求，为产品线开发、管理提供数据及理论支撑，持续输出新产品以及升级迭代老产品。 3、产品设计：针对常规产品设计新产品线和产品提案，为重点客户提供定制化产品设计。 （1）设计并管理5条新产品线，超过60个SKU，正在开发2条产品线，根据产品线特征及产品形态，拟定产品提案。 （2）协助连锁客户进行产品线布局、开发，依据成本、客户需求和市场情况设计价格体系，出具产品提案，合作的大客户包括高济医疗、大参林、老百姓、益丰、沃尔玛、阿里、京东等，LKA包括广西桂中、新紫金等10余家。 4、品牌构建：针对不同客户现有产品线组成和经营动销情况，重新梳理产品线、品牌定位等，提供客户产品构建营销提案，以帮助其提升销售业绩，目前已参与4个品牌构建。 5、活动支持：协助策划和推进3场公司与客户的市场推广活动，并协助筹备2场行业展会。 Show less



Shenzhen Bainuo Intelligent Health Management Technology Co., Ltd

• Shenzhen, China

• Product Manager

  • Mar 2018 - Aug 2019

  • Industry Research: conducted comprehensive analysis in the macro environment, development trend, customer insight of the pharmaceutical and medical industries, carried out demand research of genetic testing product based on AI, provided support for product development, and formulated more than 10 research reports. • Product Management: defined the positioning and target customer of health management products, planned the product direction, developed the product form, established product price system. Successfully launched more than 60 products, including life panorama decoding based on genetic testing with monthly sales revenue of 5 million yuan, health cabin based on AI and big data, etc. • Marketing: supported sales team to develop a blank market based on company's products and related business layout, took charge of product promotion in more than 20 agents and hospitals nationwide. • Product Training: conducted online/offline product training for customer service representative (genetic analysts), sales, agents, doctors, etc. to improve their product knowledge according to company’s business development plan. Show less



Sinopharm Zhijun (Shenzhen) Pharmaceutical Co., Ltd

• Shenzhen, China

• Product Manager

  • May 2014 - Jul 2017

  • Market Research: searched the latest research articles through professional database, carried out target market research covering food, health products and cosmetics, and made analysis on the prospect of product launch. Conducted consumer and competitor analysis to understand market needs and identify product superiority & business opportunities to grow market share. • Product Launch: successfully launched a total of 11 mask products, 4 effervescent tablets products, 2 probiotics products and 1 customized product. The sales revenue of customized products in 2016 accounted for more than 70% of the total sales revenue of the department. • Project Management: independently took charge of the project whole process management from design to launch of new products with OEM model. Completed 3 projects, including one skincare soap with the sales revenue of over 50 million yuan. • Research on Laws and Regulations: paid close attention to the industry news, interpreted the laws and regulations related to food, health products and cosmetics from 2014 to 2017, formulated the policy interpretation report based on the opinions of experts and legal team. • Honor: won the title of "Excellent Employee" of the department in 2016 Show less