劉思 Michelle Lau

Planning Manager at renren.com
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Contact Information
us****@****om
(386) 825-5501
Location
China, CN
Languages
  • Mandarin Native or bilingual proficiency
  • English Limited working proficiency
  • Cantonese Limited working proficiency

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5.0

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Roger Lu

As the National Strategic Marketing & Media Planning General Manager of the Renren Network, I am pleased to recommend Michelle Lau(劉思), an excellent planner of the Online Marketing Planning Division, which is designated to plan and coordinate commercial activities through our social-networking products. Miss Lau direct reports to me, through my 3 years observation, Miss Lau shows exceptional capacity and potential to learn, to adapt, and to bear full responsibilities. From getting familiar with the SNS industry to deeply understanding features and operations of our corporate products, Miss Lau learned ahead of schedule and performed well beyond expectations. During her working period, she not only facilitated several projects across industries, such as FMCG, 3C and online game, but also brainstormed with our sales and clients as well as independently accomplished a lot of planning cases at a satisfactory level. Moreover, I would like to stress that Michelle has a good consumer insight and always think outside the box. With her strong perceptive and imaginative powers, she always came out with effective and creative plans, which well satisfy the taste of consumers. In general, I am really proud of this lady.

LinkedIn User

Michelle is a detail-oriented account service manager with strategic thinking. She keep very good relationship with clients by her professional service skill and well support on new business winning. That's why she awarded MVP of McCann Guangzhou in 2007.

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Experience

    • Legal Services
    • Planning Manager
      • May 2010 - Dec 2014

      • More than 4 years’ experience in Media industry and good at media planning; • Basing on the marketing strategy of the customer, develop the media communication strategy; • Be familiar with the SNS, including RenRen, kaixin001, micro-blog etc. • Integrated the media resources and meet the marketing objective of the customers; • Finish different projects with the good cooperation with multifunction; The clients served:Wong Lo Ka(JDB Group)、PG(Pringles, Maxfactor, Crest, Safeguard, OLAY)、Double happiness cigarette、Tencent games、China Mobile M-zone, etc. Show less

    • Technology, Information and Internet
    • Account Manager
      • May 2004 - Jul 2009

      • Keep the good relation and communicate with the customer personnel, and obtain and manage useful information to the customer from it. • Assist customer's director's collecting, putting in order and second hand materials of initial analysis, visit the market and finish the brief research report on the spot. • Is it act for to communicate at ordinary times customer in an all-round way to responsible for, assist customer director organize project group finish one kind of projects, serving of customer, often organize the working conference. • Participate in project tacties, movie&Tv intention and level intention and discuss, organize and discuss various kinds of marketing activities. The clients served: China Mobile, Midea, GD Development Bank,etc. Award & Recognition: 07-Most Valuable Player in McCann Erickson Show less

Education

  • Wuhan University
    Advertising
    2002 - 2005

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