Emily Chen
Director of f Mobile Resale Service at China Telecommunications Corporation- Claim this Profile
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Bio
Credentials
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Senior Economist
China Telecommunications CorporationDec, 2014- Oct, 2024
Experience
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British Chinese Community
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United Kingdom
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Social Networking Platforms
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700 & Above Employee
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Director of f Mobile Resale Service
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Jul 2011 - Present
7/2011~Present, China Telecommunications Corporation, Ltd Director of Mobile Resale Service 1.12/2018~6/2019, Philippines NMP Preparatory Taskforce, Director of Marketing & Sales Team (1)Main responsibility: managing marke entry strategy, responsible for channel preparation, investigate market and distribution situation, cooperate with distributor, handset vender, sim vender and OTT internet enterprise, design channel structure and plan, channel strategy, own stores’ guidance and… Show more 7/2011~Present, China Telecommunications Corporation, Ltd Director of Mobile Resale Service 1.12/2018~6/2019, Philippines NMP Preparatory Taskforce, Director of Marketing & Sales Team (1)Main responsibility: managing marke entry strategy, responsible for channel preparation, investigate market and distribution situation, cooperate with distributor, handset vender, sim vender and OTT internet enterprise, design channel structure and plan, channel strategy, own stores’ guidance and dealer & commission’s guidance, etc. (2)Role in team:team leader 2. 7/2013~Present, in charge of Mobile Resale Service management (1)Main responsibility: managing 26 Mobile Virtual Network Operators (MVNOs), leading the business model and strategy design, business negotiation and contract,establishing operation system and flow, conducting operation management and providing service support,etc. (2)Role in team:team leader 3. 7/2011~6/2013, responsible for channel cooperation and distribution management (1)Main responsibility: commission management, IMEI of mobile phone management, sales process optimization, cooperation with the national channels, business circle expansion, etc. (2)Role in team:Project manager Show less 7/2011~Present, China Telecommunications Corporation, Ltd Director of Mobile Resale Service 1.12/2018~6/2019, Philippines NMP Preparatory Taskforce, Director of Marketing & Sales Team (1)Main responsibility: managing marke entry strategy, responsible for channel preparation, investigate market and distribution situation, cooperate with distributor, handset vender, sim vender and OTT internet enterprise, design channel structure and plan, channel strategy, own stores’ guidance and… Show more 7/2011~Present, China Telecommunications Corporation, Ltd Director of Mobile Resale Service 1.12/2018~6/2019, Philippines NMP Preparatory Taskforce, Director of Marketing & Sales Team (1)Main responsibility: managing marke entry strategy, responsible for channel preparation, investigate market and distribution situation, cooperate with distributor, handset vender, sim vender and OTT internet enterprise, design channel structure and plan, channel strategy, own stores’ guidance and dealer & commission’s guidance, etc. (2)Role in team:team leader 2. 7/2013~Present, in charge of Mobile Resale Service management (1)Main responsibility: managing 26 Mobile Virtual Network Operators (MVNOs), leading the business model and strategy design, business negotiation and contract,establishing operation system and flow, conducting operation management and providing service support,etc. (2)Role in team:team leader 3. 7/2011~6/2013, responsible for channel cooperation and distribution management (1)Main responsibility: commission management, IMEI of mobile phone management, sales process optimization, cooperation with the national channels, business circle expansion, etc. (2)Role in team:Project manager Show less
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Beijing Research Institute of China TelecomCo. Ltd
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Beijing City, China
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Leader of market support/Consultant
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Jan 2005 - Jul 2011
1/2005~7/2011, Beijing Research Institute of China TelecomCo. Ltd Leader of market support/Consultant 1. Main responsibility:Competition analysis, market analysis(including segmentation, targeting and positioning, Customer requirements,etc.), marketing strategies, marketing planning for new products and key segmentations, cooperation with new type of distribution channel and distribution channelmanagement. 2.Role in team: Project manager and key contributor. 3.Main involved… Show more 1/2005~7/2011, Beijing Research Institute of China TelecomCo. Ltd Leader of market support/Consultant 1. Main responsibility:Competition analysis, market analysis(including segmentation, targeting and positioning, Customer requirements,etc.), marketing strategies, marketing planning for new products and key segmentations, cooperation with new type of distribution channel and distribution channelmanagement. 2.Role in team: Project manager and key contributor. 3.Main involved projects: Business plan for mobile business of China Telecom (Y05~Y08),3G product requirements in key industries,Product development of “C+W wirelessbroadband”,Marketing planning of key market segments and products, Marketing planning of campus development,Marketization of mobile device,Cooperation with new type of distribution,etc. Show less 1/2005~7/2011, Beijing Research Institute of China TelecomCo. Ltd Leader of market support/Consultant 1. Main responsibility:Competition analysis, market analysis(including segmentation, targeting and positioning, Customer requirements,etc.), marketing strategies, marketing planning for new products and key segmentations, cooperation with new type of distribution channel and distribution channelmanagement. 2.Role in team: Project manager and key contributor. 3.Main involved… Show more 1/2005~7/2011, Beijing Research Institute of China TelecomCo. Ltd Leader of market support/Consultant 1. Main responsibility:Competition analysis, market analysis(including segmentation, targeting and positioning, Customer requirements,etc.), marketing strategies, marketing planning for new products and key segmentations, cooperation with new type of distribution channel and distribution channelmanagement. 2.Role in team: Project manager and key contributor. 3.Main involved projects: Business plan for mobile business of China Telecom (Y05~Y08),3G product requirements in key industries,Product development of “C+W wirelessbroadband”,Marketing planning of key market segments and products, Marketing planning of campus development,Marketization of mobile device,Cooperation with new type of distribution,etc. Show less
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CVSC-TNS Research Co. Ltd/CTR Market Research
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Beijing City, China
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Researcher
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Jul 2004 - Jan 2005
6/2004~1/2005 , CVSC-TNS Research Co. Ltd/CTR Market Research Researcher 1. Ad-Hoc research (U&A research, Consumer satisfaction measurement, advertising effectiveness study, etc.) and tracking research. 2. Responsible for research design, field work, dataanalysis, report and strategy suggestion. 6/2004~1/2005 , CVSC-TNS Research Co. Ltd/CTR Market Research Researcher 1. Ad-Hoc research (U&A research, Consumer satisfaction measurement, advertising effectiveness study, etc.) and tracking research. 2. Responsible for research design, field work, dataanalysis, report and strategy suggestion.
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Education
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2002 - 2004
Peking University
MA, Marketing -
1998 - 2002
Peking University
BA, Finance
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