Experience

7Seconds

• Professional Training and Coaching

• Marketing Executive

  • May 2017 - Present

  Responsibilities• Development and execution of marketing strategy: o Budgeting the marketing activitieso Close communication with sales team to develop sales strategieso Developing marketing plans for existing and new productso Market analysiso Competitive analysiso Definition of the core audienceso Positioning the brand and its productso Content generationo Supervision of the art-department o Promotion of the brand and its products with traditional and digital-marketing tools. o Examination and utilization of Google and Yandex analytics and other data.• Participation in development and execution of PR strategy: o Media planning, content generation and distribution of the materials: articles, press releases etc. o Participation in special eventso Communication with the leading local, international, specialized Media, information and PR agencies Show less

• Директор по маркетингу

  • May 2017 - Present



International Investment Bank, IIB

• Banking
• 1 - 100 Employee

• Deputy Director -

  • Nov 2012 - Jan 2016

  Deputy Director — Head of the Press Service (Information and Public Relations Department) • Created and executed new information strategy of the Bank • Participated in the information strategy budgeting • Participated in re-branding of the Bank • Supervised the art-department. Provided content for presentations, leaflets and other graphic materials • Created, updated and executed the media-plan • Participated in planning and organizing PR-events • Closely communicated with the journalists form 9 member-states of the Bank – Russian Federation, Hungary, Bulgaria, Slovak Republic, Czech Republic, Romania, Vietnam, Mongolia, Cuba • Wrote and distributed press releases in Russian and English languages. Prepared and wrote interviews of the Bank’s Chairman • Organized business and press events: press conferences, briefings, round-tables, informal meeting Participated in development and execution of the Bank's marketing strategy • Was responsible for outdoor advertising and placing ads in media • Developed SMM and internal communications, including content generation for corporate website and Bank's pages in the social media Show less



A2 - publishing agency

• Editor-in-Chief

  • Nov 2007 - Sep 2010

  • Managed the internal and corporate periodicals of the VTB Group – magazines 'Energy of the team’, ‘Energy of success’, including the English version and newspaper for the stockholders ‘Control stake’ • Wrote and translated articles for the Microsoft corporate magazine ‘The Highest Circle’; • Communicated with the client, negotiated requirements and terms of the edition processes; • Coordinated and administrated edition of the periodicals overall – starting with the plan of the periodical and ending with delivery of the issue to the client • Developed the periodicals’ headings, created expert base, held interviews, supervised the photo and art departments • Communicated with journalists, set tasks, controlled deadlines • Edited the articles, wrote the articles • Prepared reports on the performed work. Show less



The Russian Academy for Foreign Trade

• Professor of English

  • Sep 2004 - Jun 2006

  Taught students getting second university degree (business English). Taught students getting second university degree (business English).



Московский экономический институт (МЭИ)

• преподаватель английского языка

  • Sep 2004 - Jun 2005

  работа со студентами вечернего отделения (экономический английский). работа со студентами вечернего отделения (экономический английский).