Алина Корнильцева

Менеджер по маркетинговым проектам at Gold Apple (Золотое Яблоко)
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Contact Information
us****@****om
(386) 825-5501
Location
Yekaterinburg, Sverdlovsk, Russia, RU

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Experience

    • Russian Federation
    • Retail
    • 100 - 200 Employee
    • Менеджер по маркетинговым проектам
      • Jun 2021 - Present

      - Development and execution of a marketing plan; Layout of the budget of marketing campaigns;- Development and implementation of marketing campaigns aimed at promoting brands, increasing turnover, stimulating the activities of dealers;Development of attributes of the company's trademarks, branding standards; Project management for Internet marketing (websites, network PR, presence on information boards, search portals, etc.); - Study of promising sales markets in order to expand: product range; entering adjacent markets;- Ensuring the preparation and holding of a competition among third-party organizations for the implementation of marketing programs; - Preparation and conclusion of contracts with third parties;Working with such a brands as: Weleda, La Roche Posay, Vichy, Avene, Klorane, Ecooking, CeraVe, Topicream, Bioderm and so on. Show less

    • Представитель бренда 3INA
      • Feb 2020 - Oct 2021

      • conduct market analysis;• develop a brand promotion strategy;• plan events and promotions related to brand development in the market;• to analyze the attitude and satisfaction of consumers with interaction with the managed brand, to use the results obtained in their work;• develop a pricing policy and conditions for the sale of goods under a managed brand in different distribution channels, including merchandising rules;• make forecasts of sales volumes and their marginality in different channels;• calculate the budget;• monitor consumer claims for brand products and take measures to introduce technological, design and other changes;• determine the position of the brand and track its dynamics relative to similar or similar competitors' products Show less

    • Менеджер по маркетингу продуктов
      • Dec 2018 - Jun 2021

      ◽️Promotion of brands presented exclusively in the Golden Apple network;◽️ Increasing brand awareness through cooperation with media partners;◽️ Increase brand awareness by communicating and collaborating with top bloggers andmake-up artists, make-up schools and beauty studios◽️Studying the features of the promoted product◽️Preparation of a marketing plan for a brand (for a year or two ahead) in two languages: English andRussian◽️Analysis of consumer requirements for the product based on the results of marketing research◽️Identification of target consumer market segments for product offering◽️Developing a strategy for promoting the product to the market◽️Marketing and advertising for advertising campaigns, exhibitions, presentations, discounts, promotions,newsletters or other PR campaigns◽️Organization of product presentations to potential buyers and consumers;thematic openings (official opening of the brand, presentation for the purpose of education);◽️Development of a pricing policy for the product;◽️Forecast of sales volume for a certain period of time;◽️Brand budgeting;◽️Determination of the possibility of losses for the enterprise at the first stages of product promotion;◽️Development of a product marketing scheme;◽️Organization of contractual work in the unit dealing with the product;◽️Coordination of brand merchandising throughout the network (33 outlets + Online Store)◽️Monitoring the position of the product on the market (sales progress, demand); ◽️Identification of unsatisfactory product parameters, customer requirements for the product;◽️ Control of pricing policy;◽️Monitoring the work of subordinate employees (up to 100 employees);◽️Reporting to management on the work done;◽️Fulfillment of other related duties for the promotion and sales;◽️ holding large-scale discoveries and events;◽️ organizing and conducting business meetings and negotiations with suppliers in English and Russianlanguage▫️ network business trips; Show less

    • Личный помощник генерального директора
      • Sep 2018 - Dec 2018

      Organized, cozy, friendly, clean office: flowers, kitchen;Meeting guests of the company;Reception and distribution of incoming calls, e-mails;Collect, analyze and structure information at the request of the manager;Full administrative and informational support of the head;Managing the manager's calendar;Interaction with courier services;Fulfillment of personal assignments of the head: print a book, find a designer, household issues (family).

    • Администратор
      • Jul 2018 - Oct 2018

      Acceptance of preliminary applications from guests, room reservationAdvice on available services, ongoing promotions, the availability of bonus programs, etc.Meeting and accommodation of guests, payment for visiting the complexPreparation of tea for guests, sale of extra. services (soaring baths, brooms, bathrobes, etc.)Ensuring cleanliness and order in the territory of the complexControl of the work of assistants and janitors

    • United States
    • Hospitality
    • 700 & Above Employee
    • Администратор
      • Jul 2017 - Jun 2018

      accommodation of guests communication with guests Fulfillment of requests and resolution of conflict situations, assistance to guests Correct billing for the use of hotel services, acceptance of payment accommodation of guests communication with guests Fulfillment of requests and resolution of conflict situations, assistance to guests Correct billing for the use of hotel services, acceptance of payment

Education

  • international billingual School of Provence
    2013 - 2017
  • Уральский Государственный Педагогический Университет
    Бакалавр, Иностранные языки, литература и лингвистика
    2018 -

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