Experience

Mekong Communications

• Vietnam
• Advertising Services
• 1 - 100 Employee

• Marketing Business Development Consultant

  • Oct 2020 - Present



Piaggio Vietnam

• Head of Marketing

  • Apr 2017 - Oct 2020



Beiersdorf Vietnam

• Head of Marketing

  • Oct 2010 - Apr 2017

  Responsible for Marketing Department of NIVEA – building strategy and lead the team to operate and drive NIVEA business to achieve business objectives: - Develop long term and short team Strategy for NIVEA Brand in Vietnam to increase NIVEA Brand Equity- Set up Marketing strategy, set priorities for Categories/Products and deploy Marketing Plan (4Ps) to achieve Business objectives.

• Trade Marketing Manager - Modern Trade

  • Jan 2010 - Sep 2010

  Planning and implementing Annual Trade Marketing Plan for Modern Trade Channel to achieve sales target

• Senior Product Manager

  • Oct 2007 - Jan 2010

  - Effectively planning and implementing Annual Marketing Plan for NIVEA Brand under overall global brand vision to achieve share and sales target to group products with strong local marketing mix (Portfolio management, Activation, Pricing, Channels distribution, Packaging and Product)- Generating and implementing insightful and aggressive integrated activation campaigns including Communication, Consumer Experience, Trade Supports, Promotions and PR to support the growth of the Brand, the deployment of the products into market and to counter attack competitors

• Product Manager

  • Sep 2006 - Oct 2007

  - Effectively planning and implementing Annual Marketing Plan for NIVEA Brand under overall global brand vision to achieve share and sales target to group products with strong local marketing mix (Portfolio management, Activation, Pricing, Channels distribution, Packaging and Product)- Generating and implementing insightful and aggressive integrated activation campaigns including Communication, Consumer Experience, Trade Supports, Promotions and PR to support the growth of the Brand, the deployment of the products into market and to counter attack competitors



Unilever Vietnam

• Brand Manager

  • Dec 2005 - Jul 2006

• Assistant Brand Manager

  • Oct 2003 - Nov 2005



Vinafreight lnt'l Freight Forwarder

• Vietnam
• Truck Transportation
• 1 - 100 Employee

• Sales And Marketing Representative

  • Dec 2000 - Dec 2002