Experience

mBuy B.V.

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Founding Partner

  • Mar 2014 - Present

  mBuy is in maart 2014 begonnen als boutique mediabureau met een focus op mediastrategie, mediaplanning, inkoop en executie van media. Wij bieden onze klanten een totaaloplossing op het gebied van online en offline media. Wat ons betreft, bestaat er eigenlijk geen scheidslijn tussen online en offline en gaat het om een geïntegreerde aanpak. mBuy is persoonlijk, ondernemend, senior, ervaren, flexibel en snel. Bovendien zijn wij direct, betrokken, bereikbaar en denken we graag met onze klanten mee, ook als het niet om media gerelateerde vraagstukken gaat. Je voelt al snel dat het onderscheid zit in het persoonlijke versus het institutionele bureau. Dat omschrijven wij allemaal wel, maar het is iets wat je zelf moet ervaren. Slechts in woorden uitgedrukt, mist het de persoonlijke identiteit. Als je opschrijft dat je aardig bent, ben je het daarmee nog niet. Het blijft in die zin een lastig veld om uniek te zijn. Ondanks dat denken wij dat onze mentaliteit en het uiteindelijke resultaat, de dragers zijn van het succes van onze klanten en daarmee van ons, mBuy. Show less



Self-employed media specialist

• Independent media consultant / interim manager

  • Jan 2014 - Feb 2014

  I am a senior media consultant with over 15 years of strategic sourcing and procurement experience with some of the world’s most respected brands. Having worked on both sides of the table – as Head of Trading of Dentsu Aegis Media and also as Commercial Director at FOX - I have a unique blend of skills that allow me to work with Marketing, Procurement and Agencies to deliver results for advertisers. I bring a range of approaches, helping clients to custom design their marketing supply chain to reduce inefficiency and maximize the value of their marketing investment. I am specialized in media management services resource negotiations, contracting, management and relationship optimization. Show less



FOX International Channels Benelux

• Netherlands
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Commercieel Directeur

  • Jul 2013 - Dec 2013

  As Commercial Director I am responsible for developing a coherent strategy for all commercial activity and for insuring that all teams (spot and non-spot) work effectively to optimize the value of the FIC brands and inventory. I am responsible for commercial revenue generation, contributing to all major deals and insuring optimal results from media agencies, advertisers, retailers, and other commercial partners. This will incorporate commercial activity from spot and non-spot advertising, including sponsorship, branded programming, licensing and merchandising, and events. Show less



Dentsu Aegis Network

• Slovakia
• Advertising Services
• 1 - 100 Employee

• Head of Trading (Inkoopdirecteur)

  • Jan 2006 - Jun 2013

  I am responsible for Dentsu Aegis Media's media investment management assets and leading the coordination of our media buying services in handling all trading and negotiations with media suppliers on behalf of our media agencies Carat, Vizeum and Kobaltmedia. I am also responsible for all back office related trading and procurement activities for the media agencies De Media Maatschap, Head to Head Media and Mediaxplain. Member of the management team of Aegis Media. I've worked with clients like Beiersdorf, General Motors, Tommy Hilfiger, Renault, SNS REAAL, C&A, Grolsch, Danone, Mondelez, Bavaria, SCA, Bol.com, Lego, Walt Disney, Johnson & Johnson, Adidas, United Biscuits, Philips, Arla, Storck, Google, Heinz, Ferrero and BMW. Show less



Kobalt Media heet nu CaratNL

• Manager Media Buying

  • Jan 2003 - Dec 2005

  Accountable for the management of the buying department. Responsible for all activities concerned with media buying. Leading a team of media buyers and managing day to day operations including negotiations of media contracts and purchasing media space per campaign on behalf of clients like Heineken, Pepsi, ING, ABN AMRO, Randstad, Mars, Nestle, Rabobank, Ahold, FrieslandCampina, Vodafone. Responsible for Print media, Out-of-home media and Online media.

• (Sr.) Media Buyer

  • Jan 2000 - Dec 2002

  Negotiate media contracts and purchase media space per campaign on behalf of clients like Heineken, Pepsi, ING, ABN AMRO, Randstad, Mars, Nestle, Rabobank, Ahold, Vodafone. Responsible for Print media, Out-of-home media and Online media.



Clingendeal Media Groep

• Media Production
• 1 - 100 Employee

• Media Adviseur

  • Aug 1997 - Dec 1999

  Selling advertising space (illuminated signs, advertisement-boards and screen advertising) to existing and new clients. Well trained and specialized in cold canvassing and hard selling. Selling advertising space (illuminated signs, advertisement-boards and screen advertising) to existing and new clients. Well trained and specialized in cold canvassing and hard selling.