Érica Werneck
Guest Lecturer at INFI-FEBRABAN- Claim this Profile
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Portuguese Native or bilingual proficiency
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English Full professional proficiency
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Spanish Elementary proficiency
Topline Score
Bio
Credentials
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FIT Beauty Industry Essentials Certificate
Yellowbrick Beauty Industry EssentialsSep, 2020- Oct, 2024 -
Innovation Management: Innovation Associate
Global Innovation Management InstituteMar, 2019- Oct, 2024 -
Inbound Marketing
HubSpotDec, 2018- Oct, 2024 -
Social Media
HubSpotDec, 2018- Oct, 2024
Experience
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INFI-FEBRABAN
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Brazil
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Higher Education
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1 - 100 Employee
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Guest Lecturer
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Oct 2021 - Present
Guest Lecturer at 'New Perspectives in the Relationship with the Consumer' Course, provided by Instituto Febraban de Educação – INFI and Instituto de Pesquisa e Estudos da Sociedade e Consumo – IPSConsumo. Guest Lecturer at 'New Perspectives in the Relationship with the Consumer' Course, provided by Instituto Febraban de Educação – INFI and Instituto de Pesquisa e Estudos da Sociedade e Consumo – IPSConsumo.
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IPSConsumo
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Brazil
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Think Tanks
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1 - 100 Employee
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Head of Project Management (Non-Profit)
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May 2022 - Present
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Head Of Digital Marketing (Non-Profit)
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Aug 2020 - Present
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Mosaico Parceria e Soluções
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Brazil
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Business Consulting and Services
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Co-Founder
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May 2022 - Present
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Consultant
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Oct 2021 - May 2023
Consultancy and strategic assistance in the areas of Consumer Law, Customer Experience, Communication, Public Policy, Regulation, and Institutional Relations.
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Project Consultant
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Nov 2020 - Oct 2021
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Samsung Electronics
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South Korea
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Computers and Electronics Manufacturing
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700 & Above Employee
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Regional Manager and Institutional Support
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Nov 2019 - Oct 2021
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CyberWarrior Academy
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Greater Boston Area
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Marketing And Public Relations Intern
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May 2019 - Aug 2019
Provide assistance to the Executive Director on the creation of a marketing, brand and PR strategy to roll out a new model to the market place. Responsibilities included: • Market analysis and research on the latest trends, competition, similar industries etc. • Design and present new website and social media campaign ideas. • Contribute to the creation of website content, marketing collateral, press releases, marketing and pitch deck. • Suggest innovative ideas for engaging content. • Research and evaluate competitor marketing and digital content. • Assisted with the execution of company’s Marketing and PR strategies Show less
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Samsung Electronics
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South Korea
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Computers and Electronics Manufacturing
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700 & Above Employee
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Regional Manager
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Nov 2017 - Sep 2018
Regional Lawyer for “Consumer Institutional Relationship Project (CIR)” of Samsung Electronics of Brazil; Legal Manager for 4 states in Central-West of Brazil, specializing in Civil and Consumer Protection Law. • Negotiated fines and reduced cases with applications with fines by consumer protection agencies and judiciary. • Increased positive pieces in the media through visits to companies; decreased negative items in the media, forecasting and preventing potential reputation risks with procedures to avoid or minimize their impact. • Called on over 200 consumer protection agencies and judiciary bodies meeting company’s target and after consulting with the client, built and maintained the relationship of company with the National System for Consumer Protection and Defense of Brazil, state and federal prosecutors, the judiciary. Show less
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Alencar and Fontana Associated Lawyers
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Brasília Area, Brazil
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Associate Lawyer
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Jul 2017 - Nov 2017
Advocate on the first instance lawsuits of the largest health insurance company in Brazil with a team of junior lawyers. Reduced lawsuits and increased the settlements, reducing fines and litigation. Increased the company good reputation among state judges. Exercised all acts concerning the practice of advocacy. Special activity in the civil area in the sphere of healthcare insurance, working for the company AMIL in cases of beneficiaries of health insurance and local hospitals. Focus on civil courts of Brazil, the confection of initials and appeals; insurance contract analysis; clients and judges meetings. Specialty: Civil, Civil Procedure and Healthcare Insurance Law. Show less
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Victor Lara & Advogados Associated Lawyers
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Brasília Area, Brazil
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Associate Lawyer
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Nov 2016 - Jun 2017
Exercised all acts concerning the practice of advocacy. Special activity in the civil area in the sphere of real estate developments, working in cases of promising customers buyers of residential and commercial developments. Focus on the Superior Courts of Brazil, the confection of initials and appeals; clients and judges meetings. Specialty: Civil, Civil Procedure and Real Estate Law. Exercised all acts concerning the practice of advocacy. Special activity in the civil area in the sphere of real estate developments, working in cases of promising customers buyers of residential and commercial developments. Focus on the Superior Courts of Brazil, the confection of initials and appeals; clients and judges meetings. Specialty: Civil, Civil Procedure and Real Estate Law.
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National Secretary’s Advisor and Coordinator for Consumption and Citizenship
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Dec 2013 - Feb 2016
National Secretary’s Direct Advisor and Coordinator for Consumption and Citizenship. Provided consultation to National Secretary about political representation, nationally and internationally.Implement consumer protection policies; executed strategic policies for conscious consumption such as financial education; organized seminars, lectures and political meetings.Advising, coordination and orientation of the national and international political representation of the National Secretary for Consumer; Planning and execution of Financial Education strategies and policies for consumers; Planning and execution of seminars, lectures and meetings; Supervision of the National Plan for Consumption and Citizenship (Federal Decree 7.963/2013).• Worked on the Brazilian proposal for The United Nations Guidelines for Consumer Protection (UNGCP) for the United Nations Conference on Trade and Development (UNCTAD), recently revised by the General Assembly in 2015.• Worked on the Brazilian proposal for a Convention on Consumer Protection as Tourist and Visitor at the Hague Conference on Private International Law.• Worked on the organization of the 20th Consumer International Congress: Unlocking Consumer Power, the first one in Brazil. Specialty: Consumer Protection and International Law. Show less
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National Secretary’s Office Technical Assistant
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Jul 2012 - Dec 2013
Analysis of administrative appeals; Elaboration of official and institutional documents; Assistance in matters of national, international and institutional policy of the Secretariat; Advising and monitoring the political and international representation of the National Secretary for Consumer.• Worked on official documents and meetings of the Southern Cone Common Market (Mercosur).Specialty: Consumer Protection and International Law.
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Office of the Attorney General of Brazil
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Brasília e Região, Brasil
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Law Intern
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Sep 2011 - Jul 2012
Area: Criminal and Social Security Elaboration of merit opinions; monitoring and analysis of criminal cases the jurisdiction of the Superior Court of Justice; jurisprudential studies of the courts and superiors. Area: Criminal and Social Security Elaboration of merit opinions; monitoring and analysis of criminal cases the jurisdiction of the Superior Court of Justice; jurisprudential studies of the courts and superiors.
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Education
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Hult International Business School
Master's degree, International Marketing -
UNIJUR - Instituto Savonitti da Faculdade de Araraquara/SP
Master's degree, Public and Private Law Institutions -
UniCEUB - Centro Universitário de Brasília
Bachelor of Laws - LLB, Law