Experience

Mark Anthony Brands International

• Ireland
• Food & Beverages
• 100 - 200 Employee

• Global Head of Innovation- NTW

  • Jan 2022 - Present



InsightDesigned

• Ireland
• Marketing Services

• Founder of InsightDesigned

  • Mar 2020 - Jan 2022

  My focus is helping businesses identify and deliver profitable growth through understanding market and consumer demand. I am passionate about opening up untapped potential via insight & turning it into profitable products. I help equip and train teams to generate new ideas and innovation . I have collaborated with Educational institutes , food start up's , VC's & the Dept.of Agriculture Food & Marine on Future of Food opportunities and Insight Training . Key notes in Intel leadership conference 2018, Alltech All One 2018, Design Thinking Ireland 2019, HBan Investors 2018,2019,2020 and DMX Dublin 2020. Show less



DCU Business School

• Ireland
• Higher Education
• 1 - 100 Employee

• Part-time Lecturer in Consumer Insight Generation

  • Jan 2021 - Aug 2021

  Educate MSc insight & Innovation students in Consumer Insight identification, generation and successful application in a business environment. Educate MSc insight & Innovation students in Consumer Insight identification, generation and successful application in a business environment.



Kerry

• Ireland
• Food and Beverage Services
• 700 & Above Employee

• Director of Market Research and Consumer Connection

  • Feb 2017 - Feb 2020

  Led the insight function in Kerry T&N ensuring the consumer was at the heart of everything we did. Created a suite of tools and thought leadership content to offer our customers a head start to innovation by understanding their consumer needs. Designed and embedded proprietary new research tools for our teams & our customers to identify & translate insights into innovation opportunities. Became key to Kerry's outside in value proposition.Created a unifying insight to action capability framework to streamline & simplify how insights were turned into profit . Show less

• EMEA Strategic Marketing Director (Meat)

  • Sep 2014 - Jan 2017

  Led Business Planning shaping new ways of how to grow with customers and identify white space for innovation /acquisition.Developed market and consumer centred approach to positioning & selling our great taste and nutritional capabilities.Unpicked the Science bit ensuring our solutions find a rightful home with our customers.Unleashed the marketer in everyone



Kellogg Company

• United States
• Manufacturing
• 700 & Above Employee

• European Innovation Planning and Insight Manager

  • Jul 2010 - Jun 2014

  Developed the foresight agenda, spending time in the Nordics to unlock future growth opportunities for the Cereal Category.Led the Insight and Innovation Agenda on Bran Flakes, Crunchy Nut, Krave and MuesliLed the transition of the Brand Tracking programme with responsibility for integration in local markets.Developed Shopper and Category Insights to identify new growth opportunities

• Snacks Category manager

  • Dec 2009 - Jun 2010

  Developed category strategy for unlocking growth in snack bars . Achieved on the counter presence for Nutrigrain across Convenience retail achieving 25% margin growth in 6 months .



Kellogg Company

• United States
• Manufacturing
• 700 & Above Employee

• Research and Insight Manager Kellogg

  • Sep 2008 - Sep 2009

  Directed the Research and Insight programme for Kellogg Ireland Streamlined and Embedded New Suppliers building our knowledge, deepening insight and optimsing resources. Identified and Integrated game changing commercial opportunity for the Snacks Portfolio . Inspired new communications strategy for Rice Krispies Got everyone off their chairs to spend a day with a consumer and shopper to cultivate an insight led team Directed the Research and Insight programme for Kellogg Ireland Streamlined and Embedded New Suppliers building our knowledge, deepening insight and optimsing resources. Identified and Integrated game changing commercial opportunity for the Snacks Portfolio . Inspired new communications strategy for Rice Krispies Got everyone off their chairs to spend a day with a consumer and shopper to cultivate an insight led team



Bewleys Coffee Ltd

• Food and Beverage Services
• 100 - 200 Employee

• Innovation Manager( contract)

  • Sep 2007 - Sep 2008

  Leading Insights and Innovation for Foodservice coffee- launching coffee pods in F/S channel in Ireland. Leading Insights, Innovation and Design for Bewleys Tea- developing and launching new tea products and packaging in Ireland Leading Insights and Innovation for Foodservice coffee- launching coffee pods in F/S channel in Ireland. Leading Insights, Innovation and Design for Bewleys Tea- developing and launching new tea products and packaging in Ireland



Green Isle Foods

• Ireland
• Food Production
• 1 - 100 Employee

• Senior Brand Manager

  • Dec 2002 - Sep 2007

  Led and delivered strategic relaunch of Donegal Catch brand and end to end business strategy. Designed and drove 5 year innovation pipeline in UK and Ireland. Lead development of new growth models & subsequent rollout of planning best practice. Turned around the brand decline into a double digit profit growth in 3 yrs. Grand Prix winner at the IAPI Awards 2007. Led a team of 5 to develop market entry strategy for a pizza brand in the UK. Led and delivered strategic relaunch of Donegal Catch brand and end to end business strategy. Designed and drove 5 year innovation pipeline in UK and Ireland. Lead development of new growth models & subsequent rollout of planning best practice. Turned around the brand decline into a double digit profit growth in 3 yrs. Grand Prix winner at the IAPI Awards 2007. Led a team of 5 to develop market entry strategy for a pizza brand in the UK.



Greencore

• Ireland
• Food and Beverage Manufacturing
• 700 & Above Employee

• Product Manager ( irish Sugar plc)

  • Apr 1999 - Sep 2001

  Managed the product mix and end to end Brand strategy . Managed the product mix and end to end Brand strategy .



Kerry

• Ireland
• Food and Beverage Services
• 700 & Above Employee

• Assistant Brand Manager Marketing

  • Feb 1997 - Mar 1999