Åsa Lidén

COO at Pitch
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Contact Information
us****@****om
(386) 825-5501
Location
Sweden, SE
Languages
  • English Full professional proficiency
  • Spanish Professional working proficiency
  • French Elementary proficiency
  • Swedish Native or bilingual proficiency

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Experience

    • Germany
    • Internet Publishing
    • 1 - 100 Employee
    • COO
      • Jan 2021 - Present

    • VP of Engineering
      • Jan 2020 - Jan 2021

    • Sweden
    • Consumer Electronics
    • 1 - 100 Employee
    • Board Member
      • Jun 2019 - Present

      Board member of Swedish start up Transparent. Transparent is an audio brand that creates audio products which are beautiful, simple, functional and circular alternatives to the technology currently available. Board member of Swedish start up Transparent. Transparent is an audio brand that creates audio products which are beautiful, simple, functional and circular alternatives to the technology currently available.

    • Sweden
    • Market Research
    • Co Founder
      • Aug 2017 - Present

      Spira Globalt is a passion project shared with 3 former colleges from Spotify. Together we help Nordic startups with advising on international expansion. The company is based in Åre and lead by Ulrika Wiklund. Spira Globalt is a passion project shared with 3 former colleges from Spotify. Together we help Nordic startups with advising on international expansion. The company is based in Åre and lead by Ulrika Wiklund.

    • Sweden
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • VP of Engineering
      • Nov 2017 - Jun 2019

      Headed up the engineering organisation at Natural Cycles. Part of team that enabled Natural Cycles to become the first FDA approved mobile app used for birth control. Responsible for software development processes and way of working with the Medical Device File. Headed up the engineering organisation at Natural Cycles. Part of team that enabled Natural Cycles to become the first FDA approved mobile app used for birth control. Responsible for software development processes and way of working with the Medical Device File.

    • Sweden
    • Musicians
    • 700 & Above Employee
    • VP/Director of Engineering, Growth
      • Jun 2015 - Sep 2017

      Building up the new Growth organisation at Spotify. Our mission was to improve and excel the free Spotify experience by optimising the user funnel, innovating on new formats and localising the product to different markets, finding growth opportunities. The product, engineering and design team grew from 25 to 100 in this period of time spanning both Stockholm and New York. Launched several successful product features e.g lyrics with Genius, video in Rap Caviar, Spotify Japan. Also part… Show more Building up the new Growth organisation at Spotify. Our mission was to improve and excel the free Spotify experience by optimising the user funnel, innovating on new formats and localising the product to different markets, finding growth opportunities. The product, engineering and design team grew from 25 to 100 in this period of time spanning both Stockholm and New York. Launched several successful product features e.g lyrics with Genius, video in Rap Caviar, Spotify Japan. Also part of setting the foundation for the new Spotify Free, which was developed with our own created framework "Thoughtful execution".

    • Senior Program Manager
      • Aug 2014 - Jun 2015

      • Overall program manager for the Spotify-Sony partnership and project to build Spotify on PlayStation as well as an integrated experience on Xperia. Spotify on PlayStation launched to 41 markets March 30th 2015. • Championing the building of strong cross functional teams that makes sure all functions such as Legal, Marketing, Technology, Product and Finance are aligned and optimise for shared success.

    • Engineering Team Lead
      • Aug 2012 - Aug 2014

      • Building up and managing a QA team of quality engineers • Driving and implementing a release process that unified the way releases are managed at Spotify. • Launching Spotify’s free tier on mobile • Driving diversity initiatives • Mentoring first time managers

    • Sweden
    • Government Administration
    • 700 & Above Employee
    • Test Manager
      • Sep 2009 - Jul 2012

      Test manager, integration test manager, requirement analyst Test manager, integration test manager, requirement analyst

    • Sweden
    • IT Services and IT Consulting
    • 700 & Above Employee
    • QA Engineer, Pensionsmyndigheten
      • May 2008 - Sep 2009

    • Project manager, FPG - Försäkringsbolaget Pensionsgaranti
      • Jan 2007 - May 2008

    • QA Engineer, Sony Ericsson
      • Aug 2006 - Jan 2007

Education

  • Uppsala University
    Master of Science, Engineering Physics
    1998 - 2004
  • Universidad Politécnica de Madrid
    Computer Science
    2003 - 2003
  • University of Copenhagen
    Industrial Design
    2000 - 2001

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