Founded by Many Ameri and Torsten Schmidt, Yadastar is an independent agency with 20 years of experience building communities around the globe. We explore the things that make us human: curiosity, creativity, empathy, exchange. Our signature initiative, developed over 20 years, is the Red Bull Music Academy - a global institution committed to fostering creativity in music. April 5, 1998 saw the first of hundreds upon hundreds of extensive, personal, informative one-on-one conversations on the Academy couch in front of a group of curious attendees. From there, we’ve developed the initiative into a world of workshops, festivals, studio sessions and events in more than 60 countries. These real-life projects were complemented by signature channels for in-depth music journalism including a 24/7 radio station, a long-form written editorial hub, podcasts, print publications, books, films and more.
