Africa Fashion Guide is the brainchild of professional fashion designer, and visionary Jacqueline Shaw concepted as an information based platform with the focus to promote the African fashion and textile industry and create an awareness campaign that promotes the full supply chain of the African fashion and textile industry with an ethical perspective to the greater global textile industry. It is a one stop shop for fashion professionals, students, retailers, magazines, bloggers and all those interested in African fashion and textiles as a way to promote this industry and bring links between African designers, craftspeople, manufacturers and texile designers with UK and EU fashion design companies and consumer markets, as well as with retailers worldwide. Services include sourcing and production, consultancy, campaigning, educational trips and business workshops Africa Fashion Guide Manifesto 1-To Support Economic Development in Africa 2-To Support the use of Ethical and Sustainable Textiles 3-To Strengthen Trade Relationships over just Aid 4-To Support Fairtrade Principles 5-To Encourage Discussion and Implement Action 6-To Build active Relationships between Large Fashion Organisations (designers, fashion schools, media) in UK/Europe and African Designers, Manufacturers, Textiles Suppliers, Artisans and Workshops Africa Fashion Guide launched in September 2011 along with popular coffee table book entitled ‘Fashion Africa’
