Overview

WORKS is led by Barb Mitchell. A marketing and communications professional with extensive experience developing comprehensive marketing strategies for both mid-sized and Fortune 500 companies, Barb focuses on strategy development and go-to-market strategies for an extensive list of leading-edge clients. Barb manages a wide range of global telecom, technology, and data center clients and has vast experience launching and managing both regional and national brands from a broad marketing perspective for companies such as Coca-Cola, Constellation Brands and Heineken Inc. She has worked extensively for a wide range of industries and on a broad set of products, and carries the discipline of her practice with her as she approaches any brand or company that she represents. She has overseen national marketing departments, managed complex business partnerships, launched massive brands on a national scale and managed smaller brands on a regional scale, all while managing through the dynamics of various brand stages. Barb specializes in the areas of channel and customer marketing, strategy development, new product innovation, organizational development, public relations, event management and the development and execution of consumer promotions. Barb brings a seasoned VP/ Director level marketer to your organization who will apply a broad strategic view to your business. Barb’s talent is in taking complex situations, challenges or projects and finding seamless solutions, while always keeping an eye on delivering results, creating highly successful brands, promotions and strategies for her clients.