Overview

Forget everything you have ever heard about small business marketing. It's just a jumble of myths and misconceptions that are best left in the dustbin of history. Now is the time to open your mind to something that is, well, more human. We call it HtoH (short for Human to Human) marketing because it is all about connecting the two things that are never linked in small business advertising: The humans that make up your business The humans that make up your client base Note there was nothing in there about social media, newspapers, podcasts, videos, VR, email marketing or any of the other stuff that is normally associated with small business advertising. That comes later. The first, and most important task, is to start communicating human to human (HtoH), not business-to-business or business-to- consumer. It's applicable to virtually any small business and can be learned in minutes because there are just six steps, each of which can be summarized in one or two sentences. Here are just two: Be human - We are not robots. We are humans and it is a scientific fact that humans relate to humans. They do no relate to things. Be interesting - Scrap your bullet points on product features. Replace them with a story about your product or service. Make it interesting and you are on your way to making the sale. Visit us online to get the whole story or, better still, go old school and call our office (905-940-6610). We promise a human will answer (almost always.