Overview

WonderWed is the leading digital wedding platform in the DACH region, connecting engaged couples with their matching wedding suppliers and providing a suite of interactive planning tools. In a growing millennial-focussed market and a highly fragmented vendor landscape, our mission is to revolutionise wedding planning for the DACH region. Our successful strategy is built upon a highly scalable service platform that offers the broadest selection of vendor partners to wedding couples on the one hand while providing high quality leads and higher ROI for vendors alike. With a growing market size of 7.4 billion Euros/year and an average wedding budget of 15.000€/couple our lead-generating business model is highly scalable and experiencing rapid growth. Launched in 2016, we have built a quality platform, establishing a leading brand and customer trust. We help couples connect with relevant wedding partners through a unique matchmaking algorithm and provide vendors and advertisers with targeted access to highly engaged customers actively seeking information and making meaningful buying decisions. Our Business Model is based on lead generation, affiliate and advertising. WonderWed was born from the vision and experience of Jana Claaßens-Pascault and Julia Engel-Peters, two friends and alumni-brides, who experienced the frustration and lack of digital solutions for modern wedding planning first hand whilst planning their own nuptials. The experienced Marketers have a strong international business background from their careers in leading cosmetics multinationals and degrees from reputable European business schools. The female duo were inspired by comparable American and Asian wedding platforms running highly profitable businesses (eg. TheKnot.com, recent acquisition by Private Equity-owned WeddingWire for $1bn in Sep-2018).), serving as proof of concept in comparable markets. They are now aiming to establish WonderWed as the European leader in this field.