Overview

About W><M, Our mission is to make premium jeans and knitwear farmed, milled & sewn in the USA. We make rugged high-quality jeans and tee’s, made to last with natural fiber. Our love for Selvedge denim and workwear, set us on a two-year journey of developing fabrics from scratch. We are grateful to have found the best heritage denim mills, knit shops, sheep and cotton farms, to make our fabrics. From fiber to fabric our line is farmed, milled & sewn in the USA. Our process makes responsibly-made jeans and knitwear that look and function well and last. After two years of development, we are grateful to have built friendships and a local supply chain that feeds our obsession for quality. We are based in Petaluma, on the rugged coast of northern California. The open-air saltwater lifestyle we grew up with, guides our decision-making process. From sustainable manufacturing to durability, our passion for quality without compromise drives us in everything we do. We believe personal style comes from well-made pieces that fit your lifestyle. We are inspired by the tools that enable makers & doers, pieces that complement artists, a chef, a surfer, a hiker, all of us. We believe real style is timeless.