We are a women-led, sustainable clothing brand for everyday comfort, founded by mother-daughter duo Jaya and Shweta. All our pieces are exclusively made to order, in an effort to reduce fabric wastage. We follow a Zero Waste Production system, using leftover fabric scraps to make masks, headbands, scrunchies, chokers, belts, patchwork bags, clutches, and soon expanding into home and self-care. We source only pure cotton fabrics from different parts of the country, and each piece is handmade at our studio. Our brand started out as a small homegrown business in the living room, with a team of two. Today, our family has grown to fifteen, with equal women to men ratio, working together in our studio in Thane.
