Overview

What's Inside was founded by 11-year-old Lincoln and his Dad, Dan. They made a series of YouTube videos exploring what’s inside sports balls, they were simply trying to make something interesting for Lincoln’s elementary school science project. However, what started with five videos in January 2014 has grown into a YouTube channel with 4+ million subscribers! They now travel the world working with leading brands while collaborating with top influencers. What's Inside is committed to creating family-friendly content that empowers the viewer to endeavor to find new ways to look at the world. Whether we are traveling around the globe or simply cutting open something on our kitchen table, we want our viewers to feel like they are apart of the What's Inside family. This commitment has provided the brands we have work with to be spotlighted in an authentic and beneficial way to advertise. We have worked with brands such as Nike, Bill & Melinda Gates Foundation, Verizon, Nickelodeon, and many others. Dan speaks and consultants for a variety of different venues and organizations. He presents in a way that empowers those around him to grasp the power that social media marketing holds. His goal is for those that hire him to come and speak will walk away feeling like what he spoke on is a game changer for their industry.