Overview

Our mission is to provide quality sports entertainment in Western Michigan while benefiting our community. We strive to represent the American Basketball League (ABA) with class and integrity. As Lake Hawks, our goal is to positively inspire our community through sound business practices and enjoyable and competitive sports displays. With our community behind us full force, it is important to the Lake Hawks that we give back. It is our continued goal to enrich the lives of student-athletes throughout West Michigan by providing skills pertinent to life development along with opportunities to further their education and develop themselves through the game of basketball. A major goal of this organization is to assist student athletes in becoming valued contributors within their communities. The West Michigan Lake Hawks organization offers a professional sports franchise with NBA-caliber players on a local level. Our home games are focused on providing a safe environment for fans, big and small. In the past, visiting teams have praised our commitment and professionalism. Our season schedule normally runs from October through March, leaving visiting teams the opportunity to see Muskegon once tourism has slowed. We bring those that aren’t from the area in to put on a great show, and we also understand that their attendance assists with expanding the region’s economy. Whether our visitors are purchasing fuel, food, or general items, it is our goal to continue to help our economy grow for many years. Minor changes have been made to the season due to COVID, but our schedule should be back to normal by next season. With the proper support, the Lake Hawks are here to stay. Continuing to represent the face of professional basketball throughout the Muskegon area, we plan to continue drawing basketball fans together within and outside of our community in order to build a fan base. In doing so, we also plan to help raise support for local business during their off-peak time.