Born in 1984 ------------ Since first going to print in 1984, the Welcome 716 Guide has been published annually as an in-room, hardcover guidebook highlighting the Buffalo Niagara region. With stunning photography and first-class art direction, the Guide features sections on Dining, Shopping, Sightseeing, Wineries, Breweries, Entertainment and Gaming, providing useful information to millions of readers and potential customers throughout the year. 6+ Million Readers Annually --------------------------- The above number is based on the fact that the Welcome 716 Guide is distributed for free to 100+ Buffalo Niagara area hotels, bed & breakfasts and inns. This totals over 14,000 individual rooms with a 69% occupancy rate. We can also be found in various local residences, businesses, colleges/universities, realtors, private clubs, airports and at events. This equates to 6+ million readers and potential customers having eyes on the Welcome 716 Guide each year. We Love Digital --------------- The online Guide and our digital services, in conjunction with the hardcover Guide, form a completely modern and comprehensive marketing strategy to promote your business in a connected world. Here is a little more about our digital landscape: • We average over 200,000 digital impressions per month across all of our channels • Our website has searchable business listings, plus on-demand engagement via our digital concierge. The content can updated at any time & all of your latest events can be featured • We send out e-mail blasts 2 times per week to nearly 10,000 subscribers • Need a video done? We do video production & promotion • We have weekly social media giveaway promotions that engage thousands Want to have a conversation? Give us a holler any time. We'd love to chat.
