EveryWear is an apparel experience that embraces more inclusive elements to make clothing meet the symbolic and functional needs of those that fall outside of the bell curve “norms” that have historically dictated garment construction. The reality is that many of us do, or will, face disability and/or limitations in our lifetime, which will then, in turn, influence our apparel consumption. Right now, options force concessions. You just can’t have it all: function, style, affordability, and a website that allows you to shop online and not feel marginalized. Thus, EveryWear offers an e-commerce marketplace that is inclusive and welcoming to the diversity and spectrum of health and disability experienced by just about everyone. Eventually, we hope to offer a fun, fashionable, and functional apparel lines as well but first through a well-curated e-commerce site we hope to improve access to the apparel people need in a space that is not marginalizing. We firmly acknowledge and believe in three core concepts: 1) image very much does matter, 2) the experience of clothing starts long before getting dressed and, 3) body diversity as the norm.
