WA:IT is a symbiosis of two cultures – Japanese and Italian, an embodiment of a duality of a beauty, where the perception might differ, but the appreciation and importance are the same. WA:IT reveals the beauty in a body of soul-soothing fragrance and skincare products that reveal one’s true inner beauty on the outside, by uniting and balancing the inner and the outer being, like Japanese ‘wa’, and by stimulating the sensory perceptions by breathing ‘it’ in. The brand name ‘WA:IT’ and logo encapsulates the duality of a meaning – Japanese symbol ‘wa’ that signifies peace and harmony and is a window towards the world and a new way of seeing the beauty of life; and ‘it’ that refers to the Italian love and joy of the beauty of the moment that is attainable. WA:IT is created by Raffaella Grisa, an advocate of mindful clean beauty culture. The organic beauty care brand WA:IT is her manifestation, a personal project that reflects her life philosophy and meanings found along traveling the world and encountering various cultures. Grisa created WA:IT to express herself and start a new life with the very first action – breath. Breathing is living, and that’s why WA:IT’s first release is a fragrance called ‘HITO’ – a unisex fragrance that evaporates and transcends the common hearth of pure human spirit experience. A fragrance that heals the soul, and celebrates the uniqueness of each and every one of us.
