Ves represents the female and Vas the male. As the etiquette demands it, Vas the female is always introduced first and we wish to really apply this norm in our own identity. The concept of the arrows in our logo >< is inspired by the famous Sadu pattern designs, an ancient weaving craft mastered by women in Kuwait. By reviving the arts of the beautiful past and presenting our heritage in a contemporary way, Ves Vas intends to carry a message emphasizing the importance of gender equality and changing the role of women in today's society. Whether it is early in the morning or after a long day, Ves and Vas can always ask each other freely, "meet me for coffee"?
