Overview

The new beauty New generations are not inclined to assimilate into the dominant culture but to stand proudly apart from it. The new definition of beauty is being written by a selfie generation: people who are the cover stars of their own narrative. The new beauty isn’t defined by body shape, by age or skin colour. At VAUS we understand and defend this philosophy and we use it as a basis to fuel our in-depth knowledge of consumers and their needs to be able to deliver the best hair treatments at home. We believe that Beauty is a matter of self-awareness, personal swagger and individuality, and we are devoted to make you vibrate with positivity for you to be bold, to be yourself.