Japan’s lifestyle and business practices differ substantially from those of Western countries, and many valuable Western food and beverage (F&B) brands struggle to gain a foothold and grow in the Japanese market. Furthermore, the Japanese F&B industry is very strong in the domestic market, where local brands dominate many segments and the high level of local marketing creates intense competition for newcomers. However, our experience shows that brands that adapt to local differences can succeed. TOO International offers business development services for Western F&B product brands to secure their long-term positioning and build sustainable revenue streams in Japan. At TOO International, we have created a new kind of service that integrates the necessary elements for business development in the Japanese market, enabling Western F&B product brands to overcome the barriers posed by market differences in a planned manner. We call our business development process the "Roadmap to Japan." Through this process and our on-site team structure, we can help our clients realize the maximum market potential of their brands in Japan. Our results have proven this, and we have generated millions of dollars for our clients. — If you are facing challenges in growing your F&B product brand in Japan, looking for sustainable results from your Japanese business expansion, or seeking to benefit from our proven methods and on-site team structure, we invite you to contact us.
