Overview

臺灣行銷研究(TMR)在2017年創立於臺灣科技大學，公司主要以「 行銷資料科學(Marketing Data Science，簡稱MDS) 」觀點出發，除了開發行銷資料科學專案、發行實體與數位課程之外，同時也出版相關書籍，致力於擴展資料科學的行銷應用，開啟厚植數據分析之契機。 本公司結合學術專業，研發資料科學應用之技術，為電子商務產業、零售產業、企管顧問業、文教產業與化工產業等，提供數據分析專案服務。 ---------------------------------- Taiwan Marketing Research (TMR) is a research company that was founded at the National Taiwan University of Science and Technology (Taiwan Tech) in 2017. Our company mainly bases its views using "Marketing Data Science (MDS)". In addition to developing marketing data science projects and publishing physical and digital courses, the company has also published books about marketing data science, which are dedicated to expanding the marketing application of data science, and opening up opportunities for intensive data analysis. The company integrates academic specialization to develop data science application technologies and provides data analysis project services for multiple industries including e-commerce, retailing, enterprise management, consulting services, cultural and education, and the chemical industry.