TheCoCreators distinguish incomplete versus complete co-creation. We define complete co-creation as a widely supported, transparent process of value creation in productive collaboration with the end user and other relevant parties. In other words, complete co-creation is not a “tool”, but an integrated approach in which there is space for various tools such as brainstorms, crowdsourcing, conceptualization, gamification, etc. and where the end-user and other stakeholders are actively involved throughout the entire lifecycle of the product, service, brand, etc. We offer you a complete vision. Our starting point is your organization. Building on our experience in market research, marketing, strategy, innovation and concept development, we will help you integrate (complete) co-creation structurally within your organization and position it into the existing mix of research, development, marketing, and production processes. Co-creation will then work for you to deliver the expected six benefits of relevance, marketing, support base, motivation, result, and resources. Depending on your budget and your desired level of involvement we can help you as consultants, ‘on the job’ trainers, or with our workshops.
