At THECASUAL the message is simple; to engage, expand, and amplify the voices of the true purveyors of street culture: the community. From the skaters, the hip hop and punk enthusiasts, the artists, the stylists, the curators, to the designers, jet-setters, entrepreneurs, and scholars; THECASUAL represents them and provides a home for street culture knowledge, discussion, and dissemination. Nestled in the great city of Tokyo, Japan, THECASUAL began with Japanese street fashion and converged into something more. Something bigger. WE DARED TO BRIDGE THE GAP BETWEEN EAST AND WEST Our aim; to break down international barriers, becoming the stewards of creating a more complete global community of street fashion, culture, and lifestyle enthusiasts. KEEP IT CASUAL.
