Regarded as one of the fastest growing agencies in the MENA region, The Blues Agency was founded in 2019, under the umbrella of AEG Holding, a Media Holding group. When first launched, The Blues Agency operated under the name AEG, until the decision was made to separate the brands, to serve AEG Holding‘s vision of becoming “Bigger Everyday”. The brands were separated into three separate entities, under different team operations, to ensure maximum specialization. The brands became “The Blues Agency”, dedicated to creating digital growth solutions, “The Blues Media”, dedicated for the sole purpose of providing media production solutions to both local and international brands, and lastly “AEG Holding”, a financial investment company.
