The Newsmaker is a communication company with focus on creative and strategic PR plans. We make successful projects in terms of brand awareness and sales. We build custom communication strategic architectures based on the client’s objectives and budget. We work in different markets with different targets, from consumer to high-end and luxury brands. We do not have a fixed formula. We love to listen to the client’s needs and objectives and then come back with the right output. We approach the brief through different media, in order to give to each one the right role and optimise the production. We coordinate the different media with the goal to be mediatic and relevant for the target. Our strategies starts from a unique positioning that is then developed through different channels: events, activations, direct marketing, digital, shop experience, advertising and below the line materials, out of home. All these activations, or just one of it, have to be coherent with the chosen positioning and have to be mediatic through creative PR contents. The Newsmaker was founded in 2015 by Alessandra Suardi and Carlo Panzella, both with more than 10 years experience in corporate and lifestyle Public Relations. What we do: Public Relations | Mediatic Events | Digital&Social Media Strategy | Activations | Content Creation | Strategic&Media Planning | Business Development
