Overview

Budweiser is the best selling beer in the USA. Why? It's certainly not because it's the best tasting beer or has won any awards. It's because of Budweiser's MARKETING. Sunlight Cream Ale is the 2019 US Grand National Beer Champion with 3 Gold and 3 Silver Medals, but you've probably never heard of them. Why not? It's because they don't do any MARKETING. That's a great example of how regardless of the quality of your product, it's the MARKETING that is going to make or break your business. In today's age though, it's not enough to let your audience know you exist and bore them with all that stats that make your offer better. In today's age, "different" is better than better. You need to stand out from all the noise. You need to be noticed. You need to educate your audience to their problem and how your solution will ultimately benefit their deepest "why". And just HOW do you do this? You do this by adopting an EMPATHIC MARKETING STRATEGY. Empathy is the ability to understand the wants and needs of your audience. Once you understand what they want, it's much easier to craft your offer in a manner that resonates with them. If your audience feels understood, then they are much more likely to know, like and trust you. And people buy from those that they know, like and trust. "Empathic Marketing" isn't woo-woo though. It isn't Kumbaya. It's a Marketing STRATEGY with 5 Pillars: 1) Ideal Buyer Profile 2) Have to Have it Hook 3) Big Differentiator 4) Marketing Premise 5) False Limiting Beliefs The key to a successful business first and foremost is your MARKETING STRATEGY. Budweiser is living proof! Their beer is little more than coloured water, yet has a brand value of $7.5 Billion! Most business owners make 2 mistakes: 1) they focus too much time on their finished product or service and 2) then they focus too much on tactics over strategy. The Marketing Medic helps businesses get in front of their audience with the right message to make more sales!