Overview

The Magic Shop is an interdisciplinary BTS publication that focuses on the impact of BTS and ARMY through different forces. Our publication is entirely led and run by youth and students in the BTS ARMY, who are one of the most stereotyped groups in the fandom, both by others inside the fandom and people outside of the fandom. The Magic Shop aims to provide a space of discussion, connection, and exploration for ARMYs and non-ARMYs alike. By connecting the stories between BTS's artistry and impact, The Magic Shop attempts to uncover the effect of BTS in ARMYs' lives, as well as in society as a whole.