When it comes to designing a brand, people usually know what they like – and what they dislike. However, few know what actually works. So, while a specific look might please an advertiser’s eye, what really matters is whether that design produces results. In other words, a website layout should encourage visitors to linger and explore a company’s products. A firm’s tagline must create top-of-mind name recognition among potential clients. And a nonprofit’s marketing collateral needs to inspire supporters to donate money – and volunteer to help. We see it all the time: organizations using personal preferences to make branding decisions that lead to disappointing results. It’s as if their design biases prevent them from making good creative choices. You might say they have a creative block. Our job at The Creative Block is to design and implement branding that looks great while meeting your marketing expectations. Or, put another way, to know what you like and to know what works. We welcome the opportunity to explain how we accomplish that.
