We are an LA based cruelty-free cosmetic brand that empowers women to care for themselves and our planet. Unlike traditional makeup brands, we encourage women to be their true selves while making daily sustainable decisions. Our commitment starts right from the beginning. All the ingredients we use and practices we employ are 100% waste-free and environment-friendly. Our continued growth towards an internationally recognized brand has received overwhelming support by the increasing demand for organic products that make women feel beautiful inside and out. We are a young cosmetics company that started its journey with a dream and a single line of mascaras. Thanks to our vision and hours of hard work, our collection quickly expanded to skincare and eyecare products, all produced with our signature waste-free production process. As of late, there has been a high demand for natural and zero-waste cosmetics all over the US, UK and Europe. Women are increasingly aware of the damage caused by commercialized and industrialized brands that lack an eco-friendly agenda. Our combined efforts in waste-free and cruelty-free practices, innovative techniques and high-quality ingredients, have kept us at the forefront of the sustainable cosmetics movement.
